Macromedia University, officially known as Hochschule Macromedia, is a private, state-approved university founded in 1993. With over 4,500 students, it is one of the largest private universities in Germany. The university has several campuses in major cities across Germany, including Munich, Berlin, Hamburg, Cologne, Leipzig, Freiburg and Stuttgart, providing students with a vibrant urban study environment.

The university's academic focus is on media, management, communication, digital technologies, design, sport, psychology, games, journalism, film, fashion, music and drama. It offers a wide range of undergraduate and postgraduate programmes, many of which are unique and specialised, such as Fashion Design, Film and Television, and Expressive Arts in Social Transformation.

Macromedia University has consistently performed well in national and international rankings. In the U-Multirank 2020, it was ranked 2nd in Germany and 1st among all universities of applied sciences for its entrepreneurial activities, with 56 start-ups per 1,000 graduates. The university has also received institutional accreditation from the German Council of Science and Humanities and holds programme accreditations from external agencies such as FIBAA and ZEvA.

The university's campuses are often located in trendy city districts, giving students easy access to cultural attractions, entertainment and recreational opportunities. For example, the Berlin campus is located in the vibrant district of Kreuzberg, known for its lively arts scene and diverse cultural offerings.

One of the unique aspects of Macromedia University is its strong emphasis on hands-on experience and industry collaboration. Students have the opportunity to work on real-world projects with top corporate partners, ensuring that they gain valuable hands-on experience and make professional connections before graduation. The university's career services department also assists students with career development and job searches.

Macromedia University is proud of its commitment to fostering entrepreneurial thinking and supporting student start-ups. The annual Macromedia Start-up Contest provides a platform for students and alumni to showcase their innovative ideas and receive professional and financial support for their ventures.