Business Administration / International Μarkеting
- Starting
- Both semesters
- Mode of admission:
- local admission restriction
- Application:
- directly at University
- Study mode:
- On campus
Program Video
Lear More About This Program
Five Reasons to choose this Bachelor's Program
Course Description
Embark on a transformative journey with Pforzheim University's Bachelor's program in International Marketing. This program is a beacon for those aspiring to thrive in the dynamic world of global business. It offers a rich blend of specialized marketing knowledge, a comprehensive business studies curriculum, and invaluable international exchange opportunities. The course is meticulously designed to equip students with the skills needed to excel in a rapidly evolving global marketplace. With the added advantage of a double degree option, this program lays the foundation for a successful career, preparing graduates to navigate and lead in the ever-changing global business landscape.
The Bachelor's program in International Marketing at Pforzheim University is ideal for students who are passionate about marketing and aspire to build a career in an international setting. The program is tailored for individuals who seek a comprehensive education in business administration, enriched with specialized marketing knowledge and intercultural exchange.
Special Program Features
Two Degrees, Double the Advantage
Embark on a unique academic journey with the Double Degree option. Spend a year at one of 11 esteemed partner universities across the globe, from the USA to Taiwan, and earn not one, but two bachelor's degrees. This prestigious program offers a deep dive into diverse cultures and an academically rigorous experience, setting you apart in both Master's applications and your future career.
Internationally Accredited Excellence:
The program boasts prestigious international accreditation from AACSB, ensuring a globally recognized and respected education.
Diverse Continents, Unified Learning
Experience the richness of global education with two semesters on two different continents. Start in the Western world at universities in the USA or Europe, then transition to Asia, Latin America, or Africa for your second semester. This program cultivates adaptability and cultural fluency, invaluable assets for careers in global companies. Embrace change and diversity for a truly comprehensive international education.
Accreditations
AACSB
AACSB
The Association to Advance Collegiate Schools of Business, also known as AACSB International, is an American professional accreditation body. Less than 5% of the business degree programs offered worldwide have received AACSB accreditation to date. It is the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. AACSB-accredited schools put a special focus on the highest quality faculty, relevant and challenging curriculum, and provide outstanding educational and career opportunities.
AQAS
AQAS
AQAS, the Agency for Quality Assurance through Accreditation of Study Programmes, is a non-profit independent and professional agency for external quality assurance in the field of higher education in Germany and Europe.
EFMD
EFMD
EFMD is a global, non-profit, accreditation body for business schools, business school programs, and corporate universities. It is a network for schools and companies that aim to develop socially responsible leaders and managers looking for opportunities to connect.
Requirements
Qualification Requirements
The application requirements for the study program in “Business Administration / International Μarkеting” are:
High school diploma/school leaving certifiсatе A higher education entrance qualificatiοn.
An entrance exam allocates all study places, assessing candidates based on documents, language skills, and international experiencе.
Language Requirements
The following certificates are recognised as proof of your language proficience.
EnglishApplication & Admission
Application Deadlines
Locked
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(starting: October)
(starting: April)
Germany
Another EU Country
Rest of the worldApplication Procedure & Selection
none
Application Documents
- GMAT score: 550+ or GRE equivalent.
- This requirement can be waived for candidates with an academic degree from Germany, Austria, οr Switzеrland.
Testimonials
When choosing my place on the course, a firmly planned stay abroad at a partner university was crucial for me in order to prepare myself optimally for the increasing internationalization of the economy. The Bachelor of International Marketing at Pforzheim University met this criterion. I was convinced by the 70/30 concept (70% general business administraton / 30% focus on international marketing): in Pforzheim, the theoretical foundations were laid in the first three semesters, which were then applied and deepened in the more practical and project-based teaching style in Mexico and in the practical semester.
When choosing a degree course, it was important to me to combine business, marketing and cultures. The Bachelor of International Marketing proved to be the perfect choice for me: in addition to theoretical knowledge, there was always direct practical relevance through case studies and the lecturers' own experience to deepen what I had learned. Studying business in Pforzheim helped me to quickly understand the interrelationships behind operational processes and thus form the basis for my daily work in coordinating design, sales and controlling. I wouldn't want to miss my time at Pforzheim University, neither professionally nor personally!
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