Digital Marketing & Social Μеdia

Marketing isn’t a textbook subject here—it’s what you build. In XU’s B.A. Digital Marketing & Social Media, you learn to grow brands online by designing campaigns, shaping communities, and turning data into decisions. From your first semester, you work on real business projects: plan content, run SEO/SEA and performance marketing, analyze behavior, and improve ROI with analytics, CMS, and marketing automation. You also explore the ethical, social, and cultural impact of digital communication. With applied assignments and input from professors and industry experts, you collaborate across disciplines and can add a global experience through a study-abroad semester or the XU TimeLab format.