Management & Data Scienсе

Data-driven technologies, such as AI and the Internet of Things, deeply transform virtually all areas of business and the society. The Bachelor in Management and Data Science provides a flexible toolkit to holistically incorporate and use data-driven innovations for managerial decision-making.

Program profile

Data-driven technologies such as AI and the Internet of Things are changing the business models, processes, and structures of companies of all sizes and in all industries. Students of the English-taught Bachelor’s degree program in Management and Data Science (B.Sc.) learn to analyze and use data to develop and implement economic and social innovations.

The program is located at the interface of economics and computer science. Students receive a sound education in business management and acquire broad expertise in all business processes and fields of activity, from accounting to marketing and logistics. In doing so, all subjects are systematically examined with a view to aspects of data science. Thus, students develop the necessary skills to understand key technological developments such as artificial intelligence, big data, and machine learning holistically, to make them usable considering economic and social requirements and to constantly reflect on the ethical dimensions of their application. The program places a particular focus on family-run and medium-sized companies.

Graduates of the program are able to shape and apply data-driven technological developments. As responsible business managers, they make technically and economically sound decisions, optimize processes, and implement business models that meet both economic and social requirements. They are thus excellently qualified to start a career in national and international companies in a wide range of sectors, as well as to continue their studies in a Master’s degree program.