Business Psycholοgу

The Business Psychology (BSc) program at HNU will train you for a career in the following fields:

• marketing and consumer behavior,
• human resources and organization,
• communication, collaboration & crisis management.

The theoretical training in the Business Psychology program is based on 3 pillars:

• business,
• psychology, and
• quantitative & qualitative methods.

The bilingual theoretical curriculum is taught by professors and lecturers who draw on their own practical experience. The coursework is supplemented by an internship semester and a final thesis with practical relevance. The thesis is generally supervised in cooperation with companies, organizations, or public authorities.

*The language of instruction in this degree program is German. Occasionally, lectures may be held in English, e.g. when using guest lecturers from abroad.