Wirtschaftspsycholοgiе

The Business Psychology degree program provides you with business, psychology, and methodology knowledge in theory and practice. The core issues of your studies are: What role does the “human factor” play in enabling companies to operate successfully in a digital economy? How do interdisciplinary teams work together efficiently in a modern working world? Which leadership and motivational methods create sustainable success? How does artificial intelligence assist people in making decisions?

You will choose a specialization area in which you acquire comprehensive knowledge and skills, either Digital Economy and Human-Resources Management or Marketing and Market Research.

Additional Qualification: International Business Psychology

An optional semester abroad at a partner university abroad is also part of the program. Students who complete three English-language courses at Offenburg University, prepare their bachelor's thesis in English, spend a semester abroad, and also complete their practical semester abroad, receive the additional qualification International Business Psychology.