Marketing/Technische Betriebswirtschaftlеhrе

Our bachelor’s degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. The course aims to give future marketing managers the necessary business studies and technological knowledge, and courses in these two areas form the central foundations of the curriculum.

In an increasingly digitalized and technology-driven business world, the broad-based fundamental knowledge provided in the degree course qualifies graduates for leadership roles in marketing within companies operating at both the national and international levels.