Business Administration MΒА

The Master of Business Administration degree program with specializations in biotechnology & medical technology, information technology, and innovative technologies is an attractive, part-time executive program for professionals in engineering and the natural sciences, as well as for company founders in the life science and IT sectors. The specialization in innovative health management is aimed at the needs of professionals in the health care and medicine sectors. You will gain both cross-industry knowledge from the field of general management, as well as expert knowledge specifically for your field. New to the program since 2017 is the specialization in negotiation management, which for the first time makes the various methods and perspectives of negotiation research available to managers and thus supports them in the targeted and efficient management of complex negotiation situations.

The economics focus, combined with a high degree of practical relevance, allows you to learn and expand on entrepreneurial management skills and action competence. You will be trained in all levels of current management and learn how these are connected. In addition to examining a wide range of practical studies, special emphasis is also placed on training your analytical and strategic thinking skills.

The curriculum and structure of the MBA program are continually being developed and adapted to the changing requirements of the economy. As part of this optimization, the situation and needs of companies in knowledge- and technology-intensive industries are taken into account in particular. To ensure this, the Master of Business Administration at the University of Potsdam is designed for specific industries and divided into five specializations. Effective exchange is only possible with experts in industry - be it in scientific-analytical considerations, practical instruction, or as the basis for a personal network.