Live Webinar 
08 June 2026, 04:00 AM (Europe/Berlin)
Digital Μarkеting
(Starting: Winter Semester)
- Starting
- Winter Semester
- Mode of Admission:
- no admission restriction, but ability test (case study and interview)
- Application:
- directly at university
- Study Mode:
- On campus
Course Description
The standard track lasts 4 semesters, which includes one semester abroad. The fast track lasts 3 semesters, on which the semester abroad is omitted and you shorten your internship period.
Requirements
Qualification Requirements
Bachelor's degree (or equivalent).
Examinations must have been taken in one of the following areas:
- A study degree in Economics, or
- Can demonstrate at least 30 ECTS credits from the subject areas of Economics, Marketing, PR, or Market Research.
Important: missing subject-specific ECTS points can be replaced by demonstrated work experience or corresponding internships.
Required ECTS credits:
- 180 for the standard track.
- 210 for the fast track. An alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master semеstеr.
Language Requirements
The following certificates are recognized as proof of your language proficiency.
EnglishApplication & Admission
Application Deadlines
German Students 
Other EU Students 
Non-EU Students Non-EU Students| Intake | Winter Semester | Summer Semester |
| Application deadline | Open all year | Open all year |
| Application mode | Directly at university | Directly at university |
Application Procedure & Selection
Application Documents
This is what you need for the first check of your application:
- Curriculum vitae.
- A successfully completed bachelor's degree (transcript of records). See the previous degree field for further information.
Please register online for the admission test. You will then receive a confirmation of enrolment with a link to the application portal (where you can upload your documents) and the concrete date of your test. There you can upload the following documents that are needed from you:
- Curriculum vitae (CV).
- Copy of your national ID card.
- A digital passport photo (colored, jpg format, high resolution).
- Letter of motivation.
- Certified (authenticated) copy of your first-degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check admission requirements.
- Proof of English language knowledge (see language requirements).
- Proof of health insurance in Germany (can be submitted at a later time toο).
Location
