Study program

University

City

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Munich Business School

International Marketing and Brand Management

M.A. (Master of Arts)

Subjects: International Business, Innovation Management, Management & Consulting, Marketing, Communications

M.A.

Degree

ECTS

English only

Language

Winter semester: 15 Mar/15 Aug

Application Deadlines

1.5 - 2 Years (starting: Winter semester)

Duration

€ 8300

Tuition Fees (per semester)

Start Dates: Winter Semester: September
Starting: Winter semester
Mode of admission:: local admission restriction
Application:: directly at the University
Study mode:: On campus
Registration Fee & Tuition Information:: The total tuition fee is 24,900 €. Submit your full online application for Fall Intake 2024 by December 15th, 2023, and secure a 2,000 € discount off your first semester rate.

Five Reasons to choose this Master's Program

Become an expert in Marketing, and Brand Management

The master’s program in International Marketing and Brand Management teaches you how to understand customers better while building your own expert profile. Students acquire skills from behavioral insights to digital marketing tools to innovation through a “theory meets practice” approach.

Apply your knowledge to real-life tasks

Through the program’s Business Project, students have the opportunity to implement a real-life business project in cooperation with a company such as Microsoft or LinkedIn. In this setting, the future graduates apply and broaden their existing business knowledge in small groups which professors coach throughout the entire project

Study in the heart of Bavaria

Having their headquarters in Munich, German global companies such as BMW, Allianz, and Siemens, global tech giants such as Google, Microsoft, Intel, and IBM, and numerous start-ups appreciate the advantages of this location. Because the Munich Business School has strong connections with many of these companies, students can network and explore their career opportunities early on in their studies!

Enjoy an extensive alumni network

Benefit from Munich Business School’s international career network through numerous events and programs that will allow you to meet with graduates and fellow students to exchange ideas and make new contacts. Particularly, with the MBS Connect platform, students can access alumni information to support and promote each other’s careers.

Take full advantage of a dual degree

With the dual degree option, you acquire an additional, specialized Master's degree from one of the university’s partners universities. Munich Business School's cooperation with renowned international universities gives students the opportunity to acquire two different master's degrees within two years.

How do you want to continue?

Go to course website

Special Program Features

Accreditations

FIBAA

FIBAA (Foundation for International Business Administration Accreditation) is a European, internationally oriented agency for quality assurance and quality development in higher education, based in Zürich (Switzerland) and Bonn (Germany).

AACSB

The Association to Advance Collegiate Schools of Business, also known as AACSB International, is an American professional organization.

Bavaria State Accreditation

The Bavarian State Ministry for Science and the Arts (Bayerisches Staatsministerium für Wissenschaft und Kunst) grants state recognition to universities in Bavaria.

Requirements

Qualification Requirements

The application requirements for the study program in “International Marketing and Brand Management” are:

Bachelor's (Undergraduate) Degree

Previous bachelor’s degree (or equivalent) in:

Business Studies

Management

Economics

Minimum ECTS points required:

180

More Info

Language Requirements

The following certificates are recognised as proof of your language proficience.

English

IELTS

min 6.5

TOEFL iBT

min 85
Specification: Min. of 22 in writing band, min. of 20 in all other bands.

Duolingo

min 115

PTE Academic

min 56

Cambridge

min B2 First (FCE)
Specification: Min. 173 or Grade B or higher.

Does the university recognize "other equivalent language certificates"?

Additional information:

ELS English for Academic Purposes with Advanced Level 112 can also be accepted as proof. Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform the university about your planned test date. The English proficiency test can be waived by the following candidates: Applicants having completed their schooling in English (i.e., High School Diploma, IB), or applicants having completed their first academic degree in English.