International Marketing and Brand Management

The master’s program in International Marketing and Brand Management teaches you how to understand customers better while building your own expert profile. Students acquire skills from behavioral insights to digital marketing tools to innovation through a “theory meets practice” approach.

Through the program’s Business Project, students have the opportunity to implement a real-life business project in cooperation with a company such as Microsoft or LinkedIn. In this setting, the future graduates apply and broaden their existing business knowledge in small groups which professors coach throughout the entire project

Having their headquarters in Munich, German global companies such as BMW, Allianz, and Siemens, global tech giants such as Google, Microsoft, Intel, and IBM, and numerous start-ups appreciate the advantages of this location. Because the Munich Business School has strong connections with many of these companies, students can network and explore their career opportunities early on in their studies!

Benefit from Munich Business School’s international career network through numerous events and programs that will allow you to meet with graduates and fellow students to exchange ideas and make new contacts. Particularly, with the MBS Connect platform, students can access alumni information to support and promote each other’s careers.

With the dual degree option, you acquire an additional, specialized Master's degree from one of the university’s partners universities. Munich Business School's cooperation with renowned international universities gives students the opportunity to acquire two different master's degrees within two years.