Study program
University
City
IU International University of Applied Sciences
Marketing Management
M.A. (Master of Arts)
Subjects: Business Administration, Management & Consulting, Marketing
M.A.
Degree
60, 120
ECTS
English only
Language
Application open all year
Application Deadlines
1 - 2 Years (starting: Anytime (around the year))
Duration
€ 4498
Tuition Fees (per semester)
- Starting
- Anytime (around the year)
- Mode of admission:
- without admission restriction
- Application:
- directly at the University
- Study mode:
- Online course
- Registration Fee & Tuition Information:
- Fees may change depending on the number of ECTS credits and study mode. Please check directly with the university.
Course Description
Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support.
Requirements
Qualification Requirements
Previous Degree
For the 60 ECTS option:
- Required ECTS credits: 240.
For the 120 ECTS option:
- Required ECTS credits: 180.
Work Experience
For the 60 ECTS option: At least one-year work experience before the start of the IUBH Online Master program (achieved after previous studies).
GPA (German System) 3.00
GPA Comment
Final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system).
Language Requirements
The following certificates are recognised as proof of your language proficience.
English IU English course
min B2.2
Specification: Complimentary when signing up with IU - free of charge.
Specification: Complimentary when signing up with IU - free of charge.
IELTS
min 6
TOEFL iBT
min 80
Duolingo
min 95
Cambridge
min B1 Preliminary (PET)
Does the university recognize "other equivalent language certificates"?
Additional information:
English language proficiency can also be proven with the Cambridge certificate (min. B grade overall). If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills. The proof must be provided before the start of the study and must not be older than two years. Please note that the IU English course isn't accepted as a language certificate for on campus study programs.
Application & Admission
Application Deadlines
Locked
Login or Sign-up (for free) to:
- → request information packages
- → see your personal application deadline & tuition fee
For Candidates with Previous Degree from
Winter Semester
(starting in October)
(starting in October)
Summer Semester
(starting in April)
(starting in April)
GermanyWinter Semester: open all year
Summer Semester: open all year
Another EU CountryWinter Semester: open all year
Summer Semester: open all year
Rest of the worldWinter Semester: open all year
Summer Semester: open all year
Application Procedure & Selection
Mode of Admission:
without admission restriction
Admission Test/Interview:
None
Application:
directly at the University
Application Fee:
none
Application Documents
The application documents are sent online only.
Further Information
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