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08 June 2026, 04:00 AM (Europe/Berlin)
Marketing / Sales / Μеdia
(Starting: Both Semesters)
- Starting
- Both Semesters
- Mode of Admission:
- no admission restriction, but ability test
- Application:
- directly at university
- Study Mode:
- On campus
- Registration Fee & Tuition Information:
- Students from non-EU/EEA countries have to pay a service fee of €1,200 per semеstеr.
Course Description
Tomorrow's brand makers and future junior managers will find the Marketing/Sales/Media (M. A.) degree program unique in southern Germany. This Marketing Master's program attracts students with excellent career prospects and high application rates.
Our marketing degree program prepares graduates of a bachelor's degree in business administration with a focus on marketing or a media degree program for specialist and management roles in the fields of marketing, sales, and media. We qualify our students for marketing in a digital world, including digital marketing, email marketing, influencer marketing, and media design.
Our approach is scientifically sound and practice-oriented. We no longer differentiate between traditional and digital marketing. Instead, we prepare our students for marketing in a digital world.
The degree program offers a specialization in marketing and sales and also covers content from communication and media management. We impart both strategic and operational knowledge about these customer-oriented areas of corporate value creation, including digital commerce, social media, customer behavior, and customer management. Of course, we also address the topic of artificial intelligence (AI) in almost all courses and teach skills in dealing with this forward-looking technology. Immerse yourself in the world of augmented and virtual reality in the Extended Reality elective.
Our graduates benefit from practice-oriented further training in marketing and are ready for a career in marketing and sales.
*Most of the courses in the degree program are taught in German and some in English.
Requirements
Qualification Requirements
Bachelor’s degree (or equivalent) in an economics or media-oriented subject.
Required ECTS credits: 210.
The Examination Commission decides on equivalence. Equivalence requires there to be no essential difference between the knowledge/skills acquired and the content of a business or media-oriented bachelor's degree at THI.
It is possible to apply for the master’s degree with less than 210 ECTS; however, proof of compensation for the missing 30 ECTS has to be provided no later than the end of the application period through:
- proof of practical experience outside the degree course which corresponds to the practical semester of a bachelor’s degree in economics or a media-related subject in terms of content and scope, or
- proof of practical or theoretical study and examinations taken at a German or foreign university in addition to the student’s first degree which corresponds in content and scope to the demands of a bachelor's degree in economics or a media-related subject.
NOTE: Please note that where documents are submitted to show evidence of practical professional experience or either practical or theoretical achievements worth 30 ECTS – in addition to a bachelor’s degree – the documents must indicate that the 30 ECTS were obtained over and above the bachelor's degree program. Confirmation can be provided by the university showing that the ECTS/internship was not counted towards the first degree. The duration of the practical professional experience gained outside the first degree should be equivalent to 20 weeks of full-time work. Furthermore, the internship reference must be submitted in officially certified form together with the other application documents. In both cases, it is recommended to submit meaningful documents from which the Examination Committee can clearly understand the substantive aspects immediatelу.
Language Requirements
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