© Lunaloop / CC BY-SA 4.0
Aschaffenburg University of Applied Sciences

MERCURI (European Master in Customer Relationship Μarkеting)

M.A. (Master of Arts)
Subjects: Marketing, Business Psychology, Business Administration, Business Strategy, International Business
English only
Winter semester: 15 Aug
Application Deadlines
2 Years (starting: Winter semester)
€ 1000
Tuition Fees (per semester)
Winter semester
directly at the University (incl. VPD from uni-assist)
Study mode:
On campus
Registration Fee & Tuition Information:
There is also an administration fee: 20 € for the university in Poland, 335 € for the university in France (3,862 € for non-EU students), 60 € for Aschaffenburg UAS, and 400 € for the university in Spain. The fee for the university in France must be paid once each уеar.

Course Description

Ascahffenburg UAS describes the program as follows:

"The 2-year-Master (MA) degree programme features four semesters in different attractive destinations in Europe. The first semester starts in Poland followed by the second semester in France (year 1). After the summer break students move to Germany or their third semester there before completing their last semester in Spain (year 2). 

Each semester Mercuri students gain reliable knowledge of different aspects regarding marketing with a focus on customer relationship marketing research and practice. Courses comprise for example aspects of Psychology and Sociology of Consumption and Consumer Behaviour (University of Katowice, Poland), Services Markeing and Customer Relationship Marketing (University of Grenoble, France), Corporate Communication and Market Research and Data Mining (Aschaffenburg University of Applied Sciences, Germany) as well as a consultancy and internship project and a Master Thesis (under the supervison of CEU, Valencia, Spain). Each semester also features an intensive workshop on intercultural competence building and foreign language courses (e.g. French, Spanish and German)."


Qualification Requirements

Previous Degree

Bachelor's degree (or equivalent).

Minimum standard period of study: 6 semesters.
Required ECTS crеdits: 180.

GPA Comment

Good academic recοrd.

Language Requirements

The following certificates are recognised as proof of your language proficience.

CEFR English
min B2
Does the university recognize "other equivalent language certificates"? yes

Application & Admission

Application Deadlines

In 32 days free webinar
How to apply via uni-assist

Application Procedure & Selection

Admission Test/Interview:
directly at the University (incl. VPD from uni-assist)
Application Fee:

For the application via uni-assist: € 75 for the first application, € 30 for each additional


No location found

Further Information

For more information please check the

Course Website