Sports Business and Communication

This master’s program prepares its students with specific know-how about all facets of sports management. By dealing with the topics of sports communication and media, digital management, sponsoring issues, marketing, license and rights exploitation, graduates are qualified as specialists for companies in the sports industry, clubs, and associations.

Through the program’s Business Project, students can implement a real-life business project in cooperation with a company such as Adidas or an association like the DFB or the DOSB. In this setting, the future graduates apply and broaden their existing business knowledge in small groups, which professors coach throughout the entire project

Lecturers in the Master's program in Sports Business and Communication, have years of experience in leadership positions, coming directly from the practice and providing students with important skills for their entry into the sports business. Building on this experience, the faculty provides relevant education by adapting their lessons to the constantly changing business world and bringing real-life challenges into classrooms daily.

The Master in Sports Business and Communication equips its students with cutting-edge skills, making them desired experts for many potential employers. This includes sports associations and teams, events organizers, manufacturers of sports articles, consulting firms in the sector, sponsoring agencies, fashion companies, and many more.

With the dual degree option, you acquire an additional, specialized Master's degree from one of the university’s partners universities. Munich Business School's cooperation with renowned international universities gives students the opportunity to acquire two different master's degrees within two years.