The standard track lasts 4 semesters and includes one semester abroad. The fast track lasts 3 semesters, but the semester abroad is omitted and you shorten your internship period.
Requirements
Qualification Requirements
Previous Degree
Bachelor's degree (or equivalent). Completed examinations in one of the following subjects areas:
Economics with a minimum of 30 ECTS credits, or
Business-related topics in the fields of communication or media sciences with a minimum of 30 ECTS credits. or
Economic topics in the fields of social sciences or psychology with a minimum of 30 ECTS credits.
Required ECTS credits:
180 for the standard track.
210 for the fast track. An alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Μastеr.
Language Requirements
The following certificates are recognized as proof of your language proficiency.
English
Cambridge
min B2 First (FCE)
IELTS
min 6
TOEFL iBT
min 80
Does the university recognize "other equivalent language certificates"? no
Additional information:
You can also prove your proficiency in the English language with a degree in English Studies, or with at least 30 ECTS in an English-language higher education program, or if you are a native speaker (will be assessed on a case-by-case basis).
Application & Admission
Application Deadlines
The application deadline for the M.A. Strategic Marketing Managеmеnt at International School of Management (ISM) depends on the country where you obtained your previous degree. For applicants with a degree from non-EU countries, the application is open all year. Applications are made: Directly at university.
German Students
Other EU Students
Non-EU Students
Non-EU Students
M.A. Strategic Marketing Managеmеnt
International School of Management (ISM)
Intake
Winter Semester
Summer Semester
Application deadline
Open all year
Open all year
Application mode
Directly at university
Directly at university
Intake
Winter Semester
Application deadline
Open all year
Application mode
Directly at university
Intake
Summer Semester
Application deadline
Open all year
Application mode
Directly at university
Application Procedure & Selection
Mode of Admission:
no admission restriction, but ability test (case study and interview)
Admission Test/Interview:
interview + case study
Application Documents
This is what you need for the first check of your registration:
Curriculum vitae.
A successfully completed bachelor's degree (transcript of records). See the previous degree field for further information.
Please register online for the admission test. You will then receive a confirmation of enrolment with a link to the application portal and the concrete date for the test. There you can upload the following documents that are needed from you:
Curriculum vitae (CV).
Copy of your national ID card.
A digital passport photo (colored, jpg format, high resolution).
Letter of motivation.
Certified (authenticated) copy of your first-degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check admission requirements.
Proof of English language knowledge (see language requirements).
Proof of health insurance in Germany (can be submitted at a later time toο).
Location
1
International School of Management (ISM)
This study program is based in:
1a) Campus Munich
1b) Campus Berlin
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Live Webinar 
08 June 2026, 04:00 AM (Europe/Berlin)
English
German Students 
Other EU Students 
Non-EU Students 
