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Study International Marketing in Germany: 16 Universities with 17 English Degree Programs

All important info for international students in Germany (2024/2025)

Updated: 02-28-2024 | Reading Time: 4 minutes

International Marketing is a specialized field focusing on marketing strategies and practices across global markets. This discipline addresses the challenges and opportunities of marketing products and services in different cultural, economic, and political environments worldwide. Students learn about global market research, international branding, cross-cultural communication, and adaptation of marketing strategies to diverse consumer needs. The curriculum combines elements of marketing, international business, and cultural studies, emphasizing understanding global consumer behavior and market dynamics. Skills developed include strategic planning, multicultural understanding, and international market analysis. Career paths for International Marketing graduates include roles in global brand management, international market research, export marketing, and strategic planning for multinational companies, where they navigate the complexities of marketing in a globally interconnected world.

Overview

masters
17

Study Programs in English

universities
16

Universities

ranking
1

Universities in International Rankings

Tuition Fees

Minimum:

€ 0 (7 programs for EU citizens, 5 programs for Non-EU citizens)

Maximum:

€ 16,680 per semester (1 program for EU citizens/Non-EU)

Application Deadlines

Winter Semester

between March 15 and September 01

Summer Semester

between April 30 and July 15

View all 17 courses still open for next intake

Top-ranked German Universities in International Marketing

#21QS Online MBA Rankings: Europe
IU International University of Applied Sciences

private (state-approved) University of Applied Sciences

No. of Students: approx. 100,000 students

Program Fees: € 4,530 - € 5,975 (per semester)

Tuition Fees

7
5
3
0
3
7

3 English Degree Programs for International Marketing in Germany

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Manage the global marketing issues of top companiesStudy and live near to a German metropolisA top-ranked university of applied sciences
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Become an expert in Innovation and EntrepreneurshipApply your knowledge to real-life tasksFantastic career opportunities
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Application & Admission

Application Deadlines

Winter Semester 2024/2025

Summer Semester 2024

Winter Semester 2025/2026

Open Programs

Application Modes

Application Modes

0% national admission restriction (national NC)
52.9% local admission restriction (local NC)
29.4% no admission restriction
17.7% no information provided

Application Process

Application Process

82.4% directly at University
11.8% directly at University (incl. VPD from uni-assist)
17.6% via uni-assist

3 English Degree Programs for International Marketing in Germany

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Become an expert in marketing and international brandingFlexible Studies: Study online or on campus in Germany5 stars rating in QS Stars University Rating

Language Requirements

IELTS Band

TOEFL Scores

Cambridge Levels

Minimum:

6 (6 programs )

Minimum:

79 (1 program )

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

7 (3 programs )

Maximum:

100 (2 programs )

Maximum:

C1 Advanced (CAE) (1 program )

IELTS Band

Minimum:

6 (6 programs )

Maximum:

7 (3 programs )

TOEFL Scores

Minimum:

79 (1 program )

Maximum:

100 (2 programs )

Cambridge Levels

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

C1 Advanced (CAE) (1 program )

3 English Degree Programs for International Marketing in Germany

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program image
Become an expert in international marketing and salesFlexible Studies: Study online or on campus in Germany5 stars rating in QS Stars University Rating

Program Features

2-7 semesters

Duration
Online Courses
degree typesDegree Types

Master of Arts

Master of Business Administration

Master of Science

Bachelor of Arts

Bachelor of Science

Beginning

Winter intake

52.9%

Summer intake

0%

Winter & Summer intake

29.4%

List of all German Universities offering English-taught Study Programs in International Marketing

Sort by:

Aalen University

public University of Applied Sciences · No. of Students: 5,700

Program Fees: € 0

M.A. (Master of Arts)

accadis Hochschule Bad Homburg - University of Applied Sciences

private (state-approved) University of Applied Sciences · No. of Students: 550

Program Fees: € 5,700

M.A. (Master of Arts)

Anhalt University of Applied Sciences

public University of Applied Sciences · No. of Students: 4,100

Program Fees: € 800

MBA (Master of Business Administration)

FH Münster University of Applied Sciences

public University of Applied Sciences · No. of Students: 15,000

Program Fees: € 0

M.A. (Master of Arts)

Furtwangen University

public University of Applied Sciences · No. of Students: 6,600

Program Fees: € 0 - € 1,500

B.A. (Bachelor of Arts)

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