Digital Managеmеnt

The bachelor's degree program in Digital Management introduces students to the globally networked digital working world within the framework of a business degree program. Graduates of this program can actively shape the challenges and opportunities arising from the digital transformation in the company as a managers. In addition to the classical economic content, the focus of the specialization modules in informatics, data analysis, and business administration is on digital information value creation processes, which range from the acquisition and storage of large, weakly structured data volumes to their transformation into economically usable information with the help of data science methods and the targeted use of information and information systems in increasingly digitized business performance processes. In addition to computer networks and big data management, the profile-forming topics of the program also include digital innovation management and digital business models in the sales industry.