Where Business Knowledge Meets Sport and Event Practice
Solid business training meets sport- and event-specific contentโfrom sponsorship to venue management. Electives and project modules enable tailored specialization and develop analytical, communication, and leadership skills.
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Your Launchpad into the Sports and Events Industry
Hands-on projects, networking, and career services prepare students for careers across the sports and events industry. Graduates work for clubs, federations, agencies, leagues, and brandsโin event and project management, sponsorship, hospitality, or business development.
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Creating Experiences that Unite, Inspire, and Add Value
Sports and events shape community, health, inclusion, and urban life. Graduates design formats that build social cohesion, convey values, and create sustainable momentum for business and society.
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Choose Your Campus, Shape Your Career
Two dynamic hubsโBerlinโs creative sports/media ecosystem and Dubaiโs global event landscapeโoffer distinct networks, industry exposure, and entry routes into international careers.
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Strong Industry Partners for Your Career Start
Partnerships with Borussia Dortmund, ALBA Berlin, HSV Soccer School, Young Roosters Iserlohn, and more provide real projects, behind-the-scenes insights, and access to decision-makers across the industry.
The B.Sc. in Sport & Event Management at the University of Europe for Applied Sciences blends business fundamentals with hands-on expertise in the sports and events sector. From ticketing and sponsorship to fan and stakeholder management, law, and finance, learners design experiences and lead organizations strategically. Real projects with pro clubs and agencies, a spotlight module on professional sport markets, and electives (e.g., Football Management, eSports) allow tailored focus areas and prepare graduates for global careers.
Target Groups
Curriculum
Study Mode
Career Prospects
The program targets practice-driven learners who want to blend sport and events with management: analytically minded, communicative, organized, and curious about international markets. It suits applicants interested in business, media, marketing, or club/federation roles, as well as career-changers with event or sport experience.
The curriculum spans business, marketing, data analysis, law, and finance, plus sector-specific topics such as sponsorship, media & communications, ticketing, venue, and risk management. Electives enable specialization (e.g., Football Management, eSports). A spotlight module on professional sport markets and project-based formats build analytical, communication, and leadership skills.
Study Plan B.Sc. Sport & Event Management
Delivered full-time, the program combines on-campus teaching, practical projects, and digital learning. Small cohorts and individual coaching ensure close support.
Graduates take on responsibility across the full value chain of sports and events.
Spotlight Module: Managing Professional Sport Markets
Explores pro-sports market mechanics: B2C/B2B marketing (e.g., tickets, VIP packages), CRM for fans & sponsors, financing options with capital-market links, and investor regulations. Learners assess risks and opportunities and craft actionable market strategies.
Scholarships for Excellence and Commitment
Merit- and profile-based scholarships support motivated learners. Applications showcase motivation, portfolios, or achievements. Awards enhance CVs and networks and can significantly reduce study costsโindependent of short-term promotions. โ More Info
Optional UE Foundation Diploma
The optional Foundation Diploma builds subject readiness, English, and intercultural skills for the bachelorโs. In one semester, students strengthen academic skills, business basics, and project work; costs are credited toward the final bachelor semester. โ More Info
Accreditations
System Accreditation
System Accreditation
System accreditation is the internal quality assurance system of a state or state-recognized higher education institution in Germany. With system accreditation, a higher education institution receives the right to award the seal of the Accreditation Council for its self-assessed study programs.
Applies only to applicants whose native language is not English and who have not earned their degree from an institution where English is the language of instructiฮฟn.
Testimonials
Studying Sport & Event Management at UE has been an amazing experience. Not many universities offer a space where you can truly develop your craft, but here, you get the opportunity to explore your passion while learning from great professors.
Location
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University of Europe for Applied Sciences
This study program is based in:
1a) Campus Berlin
1b) Campus Dubai
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Live Webinar 
High school diploma/school leaving certifiัatะต 
English Language Proficienัั โ Language Requirements
English
Germany
Another EU Country
Rest of the world
