Event management focus the skills of project management towards the creation different types of events. This can range from small conferences and business breakfasts to large music festivals and international sporting events. It involves understanding the brand you are working with as well as the target audience, devising concepts for actions and coordinating the logistics that accompany such tasks. Due to the complexities of this area of expertise, students can expect developing large bodies of knowledge in different areas: marketing, business administration, legal concepts all play a part in this subject.