Digital Marketing Management [Part-Τimе]

The digital age has fundamentally changed consumer behavior. Digital communication channels such as social media platforms enable companies to address target groups more directly and engage them more interactively than ever before. Digital sales channels such as online shops remove spatial boundaries when addressing customers. The increasing digitalization and globalization of markets pose marketing challenges for companies. Today, customers expect digital expertise on the part of companies – from a professional social media presence and visibility in search engines to the seamless dovetailing of digital and physical channels in terms of omnichannel management.

Companies need qualified specialists and managers – such as those who have completed the Digital Marketing Management M.A. – who understand and master the digital marketing, communication, and media business: to plan and design marketing strategies and activities using digitalization.