Subjects: Business Administration, Computer Science, Digital Business, Digital Management, Marketing, Social Media
M.A.
Degree
120
ECTS
English only
Language
Winter semester: 31 May
Application Deadlines
2 Years (starting: Winter semester)
Duration
€ 5490 / € 7920
Tuition Fees (per semester)
Start Dates
Winter Semester: September
Starting
Winter semester
Mode of admission:
without admission restriction
Application:
directly at the University
Study mode:
On campus
Registration Fee & Tuition Information:
There's a one-off registration fee of 600 €. Discounts and scholarships available.
Five Reasons to choose this Master's Program
Learn how to manage and shape the diverse digital world
Digital content creation, online and social media management, media planning, big data & cloud management, strategic management, and intercultural skills are just some of the exciting topics you’ll learn and practice during this two-year master’s program.
Become an expert in the digital world
The master’s program will boost your employability chances in international corporations, media agencies, content providers, ad-tech companies, or as an entrepreneur.
Learn about digital strategies and storytelling
During this master’s program, you’ll acquire useful online marketing techniques such as storytelling, website optimization, search engine marketing, and marketing analytics, among others.
Highly practical: Internship + business simulation
Learn how to find solutions to real-world problems during business simulation games and projects and gain practical experience during an eight-week-minimum internship in a company related to the digital sector. → More Info
Cologne: A great location to boost your studies
This cosmopolitan and student-friendly city, known for its carnival celebration, hosts several companies related to the digital market which makes it an ideal place to live and study. → More Info
The application requirements for the study program in “Digital Marketing” are:
1
Bachelor's (Undergraduate) Degree
Previous bachelor’s degree in:
A business-related degree
Min ECTS required:
180 ECTS*.
*At least 30 ECTS should be related to the field of business administration.
2
GPA
Minimum grade: at least "good". Applicants who have not attained this grade in their first study course must take a separate entrance examination.
Language Requirements
The following certificates are recognised as proof of your language proficience.
English
Cambridge
min B2 First (FCE)
IELTS
min 6.5
TOEFL iBT
min 92
Does the university recognize "other equivalent language certificates"? yes
Additional information:
The tests must not be older than two years. Alternatively, you can furnish proof by taking the CBS language test within the scope of their Assessment Day (on-campus) or an interview (via skype). Also, you can substitute the required language test if you provide evidence of a six-month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of the individual case).
Application & Admission
Application Deadlines
Locked
Login or Sign-up (for free) to:
→ request information packages
→ see your personal application deadline & tuition fee
For Candidates with Previous Degree from
Winter Semester (starting in September)
Germany
Winter Semester: open all year
Another EU Country
Winter Semester: open all year
Rest of the world
Winter Semester: open all year
Special Deadline Case:
Winter semester: EU applicants can apply at any time throughout the year.
Application Procedure & Selection
Mode of Admission:
without admission restriction
Admission Test/Interview:
interview
Application:
directly at the University
Application Fee:
none
Application Documents
First University-Level Degree Copy
Follow the university's instructions on how to apply.
English
Germany
Another EU Country
Rest of the world