12 November 2026, 04:00 PM (Europe/Berlin)
Digital Μarkеting
(Starting: Winter Semester)
- Starting
- Winter Semester
- Mode of Admission:
- no admission restriction, but ability test
- Study Mode:
- Blended learning
Course Description
The master's program in Digital Marketing (DIM) aims to train full-stack digital marketers. A full-stack digital marketer masters all of the most important disciplines of his or her subject and can implement digital marketing projects from A-Z without outside help.
The course is therefore aimed at prospective students who want to understand and implement modern marketing. In three semesters of standard study time, strategic and operative digital marketing knowledge is taught, which the students apply to deliver target group-specific content in the appropriate digital format via the right channels.
The skills acquired during study provide students with diverse professional prospects which, most importantly, are not limited to a specific industry.
Digital Marketing is a full-time degree program and attendance events take place at Ansbach University of Applied Sciences, mainly at the Rothenburg campus. Lecture content is enriched with digital components and fixed attendance days allow students increased flexibility.
Requirements
Qualification Requirements
Bachelor's degree (or equivalent) in a relevant degree program (in the field of media, business administration, or business informatics).
Required ECTS credits: 210.
It is possible to apply with 180 ECTS credits, however, the missing credit points (ECTS) must be made up from the range of courses offered by Ansbach University of Applied Sciences.
Admission is subject to the resolutory condition that the proof of the missing ECTS points is provided within one year after the commencement of studies, otherwise, the enrolment expires.
At the beginning of the master's program, the bachelor's degree must have been acquirеd in full.
Language Requirements
The following certificates are recognized as proof of your language proficiency.
EnglishWebinars with MyGermanUniversity
Upcoming webinars
25 February 2027, 04:00 PM (Europe/Berlin)
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Application Deadlines
German Students 
Other EU Students 
Non-EU Students Non-EU Students| Intake | Winter Semester |
| Application deadline | 15 Septemberin > 10 months |
| Application mode | Directly at university, Uni-assist (VPD) → More info |
| Application fee | uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester). |
German Students
| Intake | Winter Semester |
| Application deadline | 15 Septemberin > 10 months |
| Application mode | Directly at university → More info |
Other EU Students
| Intake | Winter Semester |
| Application deadline | 15 Septemberin > 10 months |
| Application mode | Directly at university, Uni-assist (VPD) → More info |
| Application fee | uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester). |
Application Procedure & Selection
Location
