General Managеmеnt
(Starting: Both Semesters)
- Starting
- Both Semesters
- Mode of Admission:
- no admission restriction
- Study Mode:
- Blended learning
Five Reasons to choose this Master's Program
Video
Inside the MBA in General Management | MyGU Webinar
Course Description
The General Management MBA at the University of Potsdam is an exceptional program designed for aspiring business leaders. It offers a comprehensive curriculum that covers various aspects of business management, equipping students with essential skills and knowledge for success in dynamic business environments. The program delves into core disciplines like finance, marketing, and human resources, while also exploring advanced topics in leadership and global business trends. Its balanced approach between theory and practice prepares graduates to effectively address real-world business challenges.
The English-language MBA in General Management is tailored for professionals seeking to enhance their career. It's ideal for those with work experience aiming for personal and professional growth. The program caters to individuals looking to advance their skills in the business sector and take on new challenges.
The three- or four-semester semester MBA in General Management program at the University of Potsdam awards 120 credit points. Students can start in either the summer or winter semester. The curriculum includes:
- Winter Semester: Financial Management, Marketing & Sales, Accounting, Leadership & HR Management.
- Summer Semester: Digital Transformation, International Management, Strategic Management, Management Skills.
- Final Modules: Optional Project Module, Master Thesis and Disputation. This structure ensures a comprehensive educational experience, blending essential business knowledge with practical application.
The MBA in General Management at the University of Potsdam offers flexible study options, with modules available in both summer and winter semesters. This flexibility allows students to start their studies at a time that suits them best. The program is designed to impart a balanced mix of theoretical knowledge and practical skills, including a project module for students without relevant professional experience to gain additional credits.
The General Management MBA program at the University of Potsdam is a gateway to numerous career opportunities, preparing students for:
- Leadership roles in international corporations.
- Entrepreneurial ventures, including founding their own companies.
- Various management positions across diverse business sectors.
- Strategic roles in business development and operations.
- Consultancy roles in finance, marketing, and human resources.
Special Program Features
Practical Project Module (optional)
For applicants without two years of relevant work experience, this module lets you apply economic and professional methods in a real-world project.
A Hub of Knowledge and Innovation
The University of Potsdam offers an inspiring academic environment, bringing you into a dynamic community where research, innovation, and collaboration thrive every day together.
Studying in Scenic Potsdam
Study in the historic and picturesque city of Potsdam, where you combine academic excellence with rich culture, green spaces, and an exceptional quality of life for students.
Info events by the University
8 December 2026, 11:00 AM (CET)
On campusOpen Start-up Consultation – Potsdam Transfer
Got a business idea or thinking about going freelance alongside your studies? Just bring it along to the University of Potsdam's Startup Service: At the free open start-up consultation, you'll discuss your idea with the start-up advisors from Potsdam Transfer, get your questions answered and find out about next steps and funding options – no registration needed.
16 December 2026, 04:00 PM (CET)OnlineGlobal Design Thinking Workshop
Want to go through the entire Design Thinking process in an international team – with no prior experience required? That's exactly what the Global Design Thinking Workshop (GDTW) at the HPI d-school offers: a six-day intensive program during the lecture-free period, open to students of all disciplines and academic levels. The workshop is held entirely in English; on completion you receive a certificate and 3 ECTS credits – and participation is free of charge for University of Potsdam students. In this online info session, Dr. Claudia Nicolai, Academic Director of the HPI d-school, walks you through the program: structure, how the sprint works in practice, workload and learning experience. You can put your questions to her directly. The next workshop takes place in March 2027.
4-29 January 2027On campusDiscovery Days 2027
What does a real lecture feel like? Find out at the Discovery Days: Throughout January, all faculties of the University of Potsdam open their regular lectures and seminars to prospective students – from English and Mathematics to Chemistry, Law and teacher training. You put together your own schedule and attend exactly the classes that interest you. The Central Student Advisory Service adds a weekly changing supporting program with discussion rounds with current students, talks on teaching degrees and information on application and admission. Not sure which subject is right for you? Try the university's Online Self-Assessment (OSA) in advance.
12 March 2027, 10:00 AM (CET)OnlineMaster's Info Day 2027
From Bioinformatics and Digital Health to War and Conflict Studies: At the digital Master's Info Day, faculty and students present the University of Potsdam's master's programs in interactive Zoom sessions – covering content, objectives and career prospects. The supporting program via Zoom and YouTube livestream covers application and enrollment, living and studying in Potsdam, and studying with children, a disability or a chronic illness. Together with the International Office, there are English-language sessions specifically for international prospective students on visas, housing and financing your studies, and the Career Service adds a session on "Working in Germany". Everything takes place online – so you can join from anywhere in the world.
11 June 2027, 09:00 AM (CET)OnlineUniversity Open House 2027
Sports Management, Life Sciences or maybe Computational Linguistics? At the University Open House, all degree programs of the University of Potsdam present themselves in a single day and invite you to talk to them. There are also cross-disciplinary talks, for example on how to apply, on teacher training, on financial aid and scholarships or on studying abroad. At the info fair, central institutions such as the International Office, University Sports and the Central Student Advisory Service are on hand, along with the student services organization and the employment agency. In the afternoon, there are tours of the library and student residences as well as campus tours to the Golm and Am Neuen Palais locations. For prospective international students, the university offers an online advisory session the day before – in English on request.
Requirements
Qualification Requirements
The application requirements for the study program in "General Managеmеnt" are:
An undergraduate degree in any related area.&nbsр;
At least two years of professional experiencе.
Language Requirements
The following certificates are recognized as proof of your language proficiency.
EnglishApplication & Admission
Application Deadlines
German Students 
Other EU Students 
Non-EU Students Non-EU Students| Intake | Winter Semester | Summer Semester |
| Application deadline | 15 Julyin > 8 months | 15 Januaryin 62 days |
| Application mode | Directly at university → More info | Directly at university → More info |
German Students
| Intake | Winter Semester | Summer Semester |
| Application deadline | 15 Septemberin > 10 months | 15 Marchin 121 days |
| Application mode | Directly at university → More info | Directly at university → More info |
Other EU Students
| Intake | Winter Semester | Summer Semester |
| Application deadline | 15 Septemberin > 10 months | 15 Marchin 121 days |
| Application mode | Directly at university → More info | Directly at university → More info |
Application Procedure & Selection
Application Documents
To be sent to mba-gm@uni-potsdam.de.
Simple non-certified copies of the university entrance qualification (e. g. high school diploma).
Applicants from China and India should submit an APS certificate with their applicatiοn.
Location
Further Information
Your Personal Contact
Katharina Bernhardt-Littmann M.A.
Program Manager
Contact Details:
+49 331977-3871
klittmann@uni-potsdam.de
Information Package
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