The MIM program only starts in the winter term and is standardly designed to be completed within three semesters, but all students have the possibility to extend their studies to four semesters.
The standard track is three semesters and is designed for students who hold a bachelor’s degree with 210 ECTS.
The flexible track consists of four semesters and a selectable option for all students. The fourth semester is mandatory for students who hold a bachelor’s degree with 180 ECTS to make up the difference of the missing 30 CPs.
Requirements
Qualification Requirements
Previous Degree
Bachelor's degree in a related field, e.g. marketing, business informatics, economics or marketing.
Required ECTS credits:
210 if you opt for the standard track (3 semesters).
180 if you select the flexible track (4 semesters).
At least half of those ECTS must have been in related fields respectivelу.
GPA (German System) 2.50
GPA Comment
Above-average degree (at least gradе 2.5).
Language Requirements
The following certificates are recognized as proof of your language proficiency.
English
CEFR English
min B2
German
CEFR German
min A2
Does the university recognize "other equivalent language certificates"? yes
Application & Admission
Application Deadlines
The application deadline for the M.A. Marketing and Artificial Intelligenсе at Aalen University depends on the country where you obtained your previous degree. For applicants with a degree from non-EU countries, the application deadline is 15 June for the winter semester and 15 December for the summer semester. Applications are made: Directly at university, Uni-assist (VPD).
German Students
Other EU Students
Non-EU Students
Non-EU Students
M.A. Marketing and Artificial Intelligenсе
Aalen University
Non-EU Students
Intake
Winter Semester
Summer Semester
Application deadline
15 Junein > 7 months
15 Decemberin 30 days
Application mode
Directly at university, Uni-assist (VPD) → More info
Directly at university, Uni-assist (VPD) → More info
Application fee
uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester).
uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester).
Intake
Winter Semester
Application deadline
15 Junein > 7 months
Application mode
Directly at university, Uni-assist (VPD) → More info
Application fee
uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester).
Intake
Summer Semester
Application deadline
15 Decemberin 30 days
Application mode
Directly at university, Uni-assist (VPD) → More info
Application fee
uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester).
16 November 2026, 04:00 PM (Europe/Berlin)
English
German
German Students 
Other EU Students 
Non-EU Students 
