Public Relations and Digital ฮarkะตting
(Starting: Both Semesters)
- Starting
- Both Semesters
- Mode of Admission:
- no admission restriction, but ability test (internal university selection procedure)
- Study Mode:
- Part-time (optional) ใป On campus
Five Reasons to choose this Master's Program
Course Description
Where public relations meets digital marketing, a new generation of communication careers is taking shape. The M.A. Public Relations and Digital Marketing at Media University of Applied Sciences is the first German masterโs degree to unite both disciplines, preparing you for roles that barely existed a decade ago, from social media editor to strategic online communicator. You combine applied research with the professional use of digital channels, embedded in integrated corporate and marketing communication. Taught in English in Berlin or Frankfurt, with two intakes per year and hands-on work from viral campaigns to camera training, you build trust and performance in equal measure.
You already have a background in communication, media or marketing, and now you want to shape how organizations talk to the world. You notice when a campaign hits the mark and when it misses, you get excited by data as much as by a good story, and you enjoy switching between creative ideas and sharp analysis. If you see yourself leading PR or digital marketing teams one day, this program is built for you.
Special Program Features
Media studies in the age of AI
Artificial intelligence is a declared focus of the university, so you learn how AI changes media work and gain the skills to use it as a tool rather than fear it as a competitor. โ More Info
Real projects, real portfolio
In the Journalism and Communication department, students produce podcasts, campaigns and reports with lecturers who love teaching, building a real portfolio as they study. โ More Info
An alumni network that shows the way
Alumni of the university now shape climate communication, run music platforms or explore AI in financial communication, a network that shows how far a media degree can take you. โ More Info
Accreditations
Stiftung Akkreditierungsrat
Stiftung Akkreditierungsrat
The accreditation by the national Accreditation Council is a university accreditation system whose main objective is to provide guidance and information for students, employers, and higher education institutions. It aims to contribute to more transparency in the market of study programs.
Requirements
Qualification Requirements
The application requirements for the study program in "Public Relations and Digital ฮarkะตting" are:
Basic humanities degree in communications, media or marketing (university/university of applied sciencะตs)
English Language Proficienัั at least C1 (CฮFR)
Study now โ Pay later
a flexible way to finance your studies
Application & Admission
Application Deadlines
German Students 
Other EU Students 
Non-EU Students Non-EU Students| Intake | Winter Semester | Summer Semester |
| Application deadline | Open all year | Open all year |
| Application mode | Directly at university, Uni-assist (VPD) โ More info | Directly at university, Uni-assist (VPD) โ More info |
| Application fee | uni-assist Fees: โฌ75 for the first application, โฌ30 for each additional application (in the given semester). | uni-assist Fees: โฌ75 for the first application, โฌ30 for each additional application (in the given semester). |
Application Procedure & Selection
Application Documents
Applies only to applicants whose native language is not English and who have not earned their degree from an institution where English is the language of instructiฮฟn.
Get Your Prior Credits Recognized
Already completed relevant courses? They may count toward your degree
Testimonials
Studying at the Media University not only gave me practical knowledge, but also further ignited my passion for digital marketing and PR.
KICKDRUM is diversity. On the one hand, in terms of the genres covered, and on the other hand, in the exchange with the people behind it.
The aim was to explore how artificial intelligence could be used as a tool on the stock market in the future.
Communicating about climate change presents us communicators with very special challenges. The climate crisis is insanely complex and multi-layered, it requires long-term thinking and it is in constant competition with other crises.
Location
This study program is based in:
1a) Campus Frankfurt am Main
1b) Campus Berlin
Global Exchange Programs Available
Study at partner universities across four continents
Further Information
Your Personal Contact
Lenka Cechakova
Head of study advisory Frankfurt
Contact Details:
+49 69 5050 253-93
[email protected]
Annika Frigyes
Study Advisory Service Berlin & Distance Learning
Contact Details:
+49 30 4677 693-43
[email protected]
Information Package
Why request the info material?
- All details on current tuition fees, discounts & scholarships
- The full curriculum at a glance
- Everything you need to know about application & admission
