International Wine Βusinеss
(Starting: Winter Semester)
- Starting
- Winter Semester
- Mode of Admission:
- no admission restriction
- Study Mode:
- On campus
Five Reasons to choose this Bachelor's Program
Program Video
Turn Your Passion for Wine Into a Global Business Degree
Course Description
Turn your passion for wine and business into a global career! The B.Sc. International Wine Business at Hochschule Geisenheim University is the perfect fusion of business acumen and the fascinating world of winemaking. Taught entirely in English, this program equips students with a unique blend of economics, marketing, and management skills, combined with in-depth knowledge of viticulture and enology. Benefit from hands-on projects, exclusive insights from industry leaders, and international excursions that connect classroom learning to real-world experiences. With Hochschule Geisenheim’s worldwide network, students unlock opportunities for global internships and study exchanges, setting the stage for a truly international career.
This program is ideal for students passionate about business, marketing, and the global wine industry, seeking an international, hands-on education with diverse cultural experiences.
The curriculum blends business fundamentals with wine industry expertise:
- Core Modules: Business Operations, Business Management, Economics, Marketing Basics, Management Accounting, Sensory Evaluation, Wine and Beverage Marketing, Viticulture, Enology Basics, and more.
- Semi-Compulsory Modules: English Business Communication, International Wine Profiles, Sustainability, Professional & Technical Communication in multiple languages, Marketing Projects across various global regions.
- Optional Modules: Entrepreneurship, Electronic Commerce, Wine Tourism Projects, Educational Excursions.
- Bachelor Thesis & Colloquium: Final-year projects demonstrating analytical and research skills.
The program integrates academic theory with practical applications. Students engage in real-world projects, industry seminars, and field excursions. A mandatory 12-week practical phase between the 4th and 5th semesters is completed abroad or with an international company in Germany, applying theoretical knowledge to professional environments.
Graduates of the B.Sc. International Wine Business are equipped for a range of careers in the global wine sector:
- International Wine Marketing and Sales
- Export and Import Management
- Wine Business Consulting
- Brand Management
- Wine Trade and Distribution
- Event and Wine Tourism Management
- Supply Chain and Logistics in the Beverage Industry
- Entrepreneurship in the Wine Sector
Special Program Features
Be Part of a Renowned Wine Science University
Hochschule Geisenheim is globally recognized for cutting-edge research in wine and beverage business, viticulture, and enology, welcoming students from 50+ countries worldwide.
Global Career Opportunities
Use Hochschule Geisenheim’s international partnerships to access internships and study exchanges worldwide, strengthening your global network and career prospects quickly.
Study in the Heart of Germany's Wine Region
In the scenic Rheingau, you’ll enjoy a vibrant wine culture, surrounded by vineyards, historic wine estates, and postcard-worthy landscapes throughout the year—every day.
Requirements
Qualification Requirements
The application requirements for the study program in "International Wine Βusinеss" are:
A university entrance qualification comparable to the German Hochschulzugangsberechtigung (HZΒ)
Completion of a 12-week pre-study internship before the start of the prοgram
Language Requirements
The following certificates are recognized as proof of your language proficiency.
EnglishApplication & Admission
Application Deadlines
German Students 
Other EU Students 
Non-EU Students Non-EU Students| Intake | Winter Semester |
| Application deadline | 01 Septemberin > 9 months |
| Application mode | Uni-assist → More info |
| Application fee | uni-assist Fees: €75 for the first application, €30 for each additional application (in the given semester). |
German Students
| Intake | Winter Semester |
| Application deadline | 30 Septemberin > 10 months |
| Application mode | Directly at university |
Other EU Students
| Intake | Winter Semester |
| Application deadline | 30 Septemberin > 10 months |
| Application mode | Directly at university |
Application Procedure & Selection
Application Documents
Location
Further Information
Your Personal Contact
Prof. Dr. habil. Jon Hanf
Degree Program and Pre-Study Internship Advice
Contact Details:
+49 6722 502 393
Jon.Hanf@hs-gm.de
Manuela Ortner, M.A.
Degree Program and Pre-Study Internship Advice
Contact Details:
+49 6722 502 497
Manuela.Ortner@hs-gm.de
Dipl.-Kauffrau Rita Broschek, M.Sc.
Application Process
Contact Details:
+49 6722 502 786
Rita.Broschek@hs-gm.de
For more information please check the
Course Website