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Study Marketing & Brand Management in Chemnitz (2026/27)
Studying Marketing & Brand Management in Germany offers international students a unique opportunity to learn from one of Europe's strongest economies, home to globally recognised brands and innovative companies. The programme combines strategic marketing theory with practical brand development skills, covering areas such as consumer behaviour, digital marketing, brand strategy, market research, and international marketing communications. Germany's central location in Europe, its thriving business landscape, and strong industry connections provide students with valuable networking opportunities, internships, and real-world project experience with leading companies. Graduates are well-prepared for dynamic careers in brand management, advertising, market research, digital marketing, and corporate communications across multinational corporations, agencies, start-ups, and consulting firms worldwide.
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Fees & Costs
German Students 
Other EU Students 
Non-EU Students German StudentsDegree
Tuition Fee
MBA
3,636 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.
Deadlines
Below are the most frequent application deadlines for Marketing & Brand Management programs in Chemnitz.
German Students Other EU Students 
Non-EU Students Non-EU StudentsWinter Semester
Summer Semester
| Admission-restricted courses | Admission-free courses | |
|---|---|---|
| Master | No courses | 23 October |
| MBA | No courses | 23 October |
Master
Admission-restricted courses
No courses
Admission-free courses
23 October
MBA
Admission-restricted courses
No courses
Admission-free courses
23 October
Specific courses may have different application deadlines. Please always double-check the information individually. 
Numerus Clausus (Admission Restriction)
For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
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