Study Public Relations - Dual Studies in Potsdam (2026/27)

Studying Public Relations – Dual Studies in Germany is an excellent choice because it combines academic knowledge in communication strategy, media relations, and brand management with paid practical experience in companies, agencies, or public institutions. You’ll learn how to plan communication campaigns, manage corporate reputation, and engage with digital and traditional media while applying your skills directly to real PR projects. With Germany’s strong corporate landscape and vibrant media sector, this dual pathway offers an ideal foundation for careers in corporate communications, media strategy, brand management, and public affairs.