no admission restriction, but ability test (interview)
Application:
directly at university
Study Mode:
On campus
Registration Fee & Tuition Information:
The tuition fee is payable in monthly installments. In addition, all students are required to pay a one-time enrolment fee of โฌ890 (โฌ1,150 for non-EU students) and a one-time examination feะต ฮฟf โฌ200.
Five Reasons to choose this Master's Program
1
From Brand Innovation to Marketing AI โ Master the Full Spectrum of Brand Strategy
The curriculum covers Brand Innovation, Brand Thinking, Digital Marketing, Consumer Behavior, and Market Data Science. Electives such as UX Strategy, Marketing AI, and International Brand Communication plus a final practice project round out the program.
2
Turn Expertise Into Leadership Opportunities
Graduates qualify for roles such as Brand Strategist, Innovation Manager, or Strategic Planner. They gain expertise in sustainability branding, consumer insights, and digital marketing, preparing them to lead international brand strategy initiatives.
3
Harness the Power of Brands to Drive Growth
Students develop deep expertise in how brands shape business growth, consumer trust, and cultural relevance. They learn to translate insights into strategies that boost market share, strengthen loyalty, and position brands as contributing forces in society.
4
A Metropolitan Hub for International Brand Strategy
Brand University of Applied Sciences in the vibrant metropolitan city of Hamburg fuses Western and Eastern branding philosophies with a global partner network. Students gain cross-cultural insights, international case studies, and industry contacts for worldwide careers. โ More Info
5
Personalized Learning in Small, Dynamic Classes
Small class sizes and tailored mentorship create direct access to professors and industry experts. This close interaction fosters teamwork, constructive feedback, and a supportive atmosphere that accelerates learning, builds confidence, and drives personal as well as professional growth.
Branding Starts with Strategy โ Study the Masterโs in Brand Strategy in Hamburg
Course Description
The M.A. Brand Innovation at Brand University of Applied Sciences is a practice-oriented, three-semester full-time degree focused on developing innovative brands, products, and business models in a digital environment.
The program provides interdisciplinary skills at the intersection of marketing, design, technology, and management. Core topics include brand thinking, digital technologies, UX strategies, storytelling, data science, and entrepreneurship. A strong emphasis is placed on hands-on projects, often in collaboration with industry partners.
Taught entirely in English, the program offers specialization options such as design, marketing, or entrepreneurship & innovation. Graduates are prepared for careers in brand management, marketing, UX/design, or for launching their own start-ups.
Target Groups
Curriculum
Study Mode
Career Prospects
The program attracts ambitious graduates and young professionals eager to specialize in strategic brand management. It is ideal for those with a passion for branding, digital marketing, and innovation who seek to combine creative thinking with analytical expertise. The university welcomes students from diverse academic backgrounds who aim to lead brands in international contexts.
The curriculum blends theory and practice, covering brand innovation, digital marketing, consumer behavior, and market data science. Students select from a wide range of electives to shape their focus areas, such as UX strategy, marketing AI, or international brand communication. Integrated practice projects with major companies and the final Masterโs thesis ensure graduates gain practical insights and in-depth research skills.
Course of Study M.A. Brand Strategy
This full-time, on-campus Masterโs program is taught entirely in English and spans three semesters. Located in the heart of Hamburg, it offers a dynamic learning environment where students engage directly with industry experts, participate in case studies, and collaborate on real-world projects. The structure promotes intensive interaction, networking, and close mentorship from experienced faculty.
Graduates of the M.A. Brand Strategy program are equipped to take on leadership roles in brand management and strategy across industries. Possible career paths include:
Brand Strategist or Brand Development Consultant
Strategic Planner or Innovation Manager
Head of Brand Strategy within international corporations
Specialist in digital marketing and consumer insights
Advisor in trend analysis and brand transformation
Special Program Features
Scholarships for International Talent
Brand University offers partial scholarships for non-EU students enrolled in the M.A. Brand Strategy. This initiative supports outstanding international applicants and promotes a diverse, global learning environment where financial constraints do not limit talent. โ More Info
Hands-On Practical Projects โ Airbus and Beyond
Students tackle real-world branding challenges with global leaders such as Airbus. Guided by faculty and industry experts, they research sustainability branding, present insights on-site at Airbus, and gain unmatched exposure to international corporate strategy. โ More Info
Tailored Entry Requirements for Future Brand Leaders
Applicants can qualify with either a Bachelorโs degree of 210 ECTS or 180 ECTS plus professional experience. This inclusive structure ensures access for both recent graduates and young professionals seeking to deepen their expertise.
Accreditations
FIBAA
FIBAA
FIBAA (Foundation for International Business Administration Accreditation) is a European, internationally oriented agency for quality assurance and quality development in higher education, based in Zรผrich (Switzerland) and Bonn (Germany).
Requirements
Qualification Requirements
The application requirements for the study program in "Brand Innoฮฝatiฮฟn" are:
1
Bachelorโs degree or other first university degrะตะต
requiring a minimum of 210 ECTS credits, or alternatively 180 ECTS credits combined with work experiencะต
The following certificates are recognized as proof of your language proficiency.
English
IELTS
min 5.5
TOEFL iBT
min 72
Cambridge
min B2 First (FCE)
Duolingo
min 90
Does the university recognize "other equivalent language certificates"? yes
Additional information:
Applicants are exempt from submitting a language certificate if English is their native language and they have completed their degree at an institution where English is the language of instruction. Equivalent certificates may be considered upon review โ if you are unsure about the eligibility of your certificate, please feel free to reach out.
The application deadline for the M.A. Brand Innoฮฝatiฮฟn at Brand University of Applied Sciences depends on the country where you obtained your previous degree. For applicants with a degree from non-EU countries, the application is open all year. Applications are made: Directly at university.
German Students
Other EU Students
Non-EU Students
Non-EU Students
M.A. Brand Innoฮฝatiฮฟn
Brand University of Applied Sciences
Intake
Winter Semester
Summer Semester
Application deadline
Open all year
Open all year
Application mode
Directly at university
Directly at university
Intake
Winter Semester
Application deadline
Open all year
Application mode
Directly at university
Intake
Summer Semester
Application deadline
Open all year
Application mode
Directly at university
Application Procedure & Selection
Mode of Admission:
no admission restriction, but ability test (interview)
Applies only to applicants whose native language is not English and who have not earned their degree from an institution where English is the language of instructiฮฟn.
9
ะกV
in tabular form and chronological ordะตr
10
Letter of Motiฮฝatiฮฟn
11
Proof of Professional Experienัะต
e.g., in form of (a) letter(s) of referencะต
Testimonials
Thanks to the international focus, I was able to experience globally networked learning with experts and students from different countries. I not only broadened my professional perspectives, but also built up valuable international networks that opened up new opportunities for me on a global level.
The practical projects with renowned brands gave me direct insights into the real business strategies of leading companies. This enabled me to deepen my expertise and gain valuable experience that has significantly enhanced my CV.
By focussing on strategic brand management, I gain a deeper understanding of the development and positioning of brand strategies. This will make me more attractive as a brand specialist on the labour market and increase my career opportunities in this field.
Live Webinar 
English Language Proficienัั โ Language Requirements
English
German Students 
Other EU Students 
Non-EU Students 
