Study Brand Management in Germany (2026/27)

Brand Management in Germany

Germany’s Brand Management programs provide international students with the expertise to build and sustain powerful brands in one of the world’s most brand-driven economies, where “Made in Germany” stands as a global mark of trust. These English-taught degrees integrate psychology, strategy, and creativity, covering consumer behavior, strategic brand architecture, digital branding, AI-driven personalization, sustainability positioning, and brand valuation. Students benefit from Germany’s vibrant brand ecosystem—home to global leaders like BMW, Mercedes-Benz, Adidas, and Nivea, as well as top agencies such as Jung von Matt and innovation hubs in Berlin and Munich—through case studies, consulting projects, and internships.

Related subjects

Application Deadlines

Numerus Clausus

NC-Free

Fees & Costs

German Students

Degree

Tuition Fee

Bachelor

0 - 6,000 euros (per semester)

Master

0 - 8,580 euros (per semester)

MBA

2,100 - 9,900 euros (per semester)

Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.

Deadlines

Below are the most frequent application deadlines for Brand Management study programs in Germany.

Non-EU Students

Winter Semester

Summer Semester

	Admission-restricted courses	Admission-free courses
Master	15 July	15 July
Bachelor	No courses	15 October
MBA	No courses	31 August

Master

Admission-restricted courses

15 July

Admission-free courses

15 July

Bachelor

Admission-restricted courses

No courses

Admission-free courses

15 October

MBA

Admission-restricted courses

No courses

Admission-free courses

31 August

See all deadlines

Specific courses may have different application deadlines. Please always double-check the information individually.

Numerus Clausus (Admission Restriction)

For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).

Which degree?

All

Master

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