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Study Marketing Management in Germany: 12 Universities with 17 English Degree Programs

All important info for international students in Germany (2024/2025)

Updated: 02-28-2024 | Reading Time: 4 minutes

Marketing Management is a strategic field that focuses on the planning, execution, and analysis of marketing activities to meet organizational goals. This discipline encompasses market research, branding, product development, pricing strategies, and promotional campaigns. Students learn about consumer behavior, market segmentation, digital marketing, and effective communication techniques. The curriculum combines business and marketing fundamentals, emphasizing data-driven decision-making and creative problem-solving. Skills developed include strategic planning, campaign management, market analysis, and leadership, crucial for driving successful marketing initiatives. Career paths for Marketing Management graduates include roles in brand management, marketing analysis, advertising, and public relations, where they lead and manage marketing efforts to enhance business growth and brand visibility.

Overview

masters
17

Study Programs in English

universities
12

Universities

ranking
1

Universities in International Rankings

Tuition Fees

Minimum:

€ 0 (6 programs for EU citizens, 4 programs for Non-EU citizens)

Maximum:

€ 9,667 per semester (1 program for EU citizens/Non-EU)

Application Deadlines

Winter Semester

between April 15 and September 30

Summer Semester

between May 01 and September 30

View all 17 courses still open for next intake

Top-ranked German Universities in Marketing Management

#21QS Online MBA Rankings: Europe
IU International University of Applied Sciences

private (state-approved) University of Applied Sciences

No. of Students: approx. 100,000 students

Program Fees: € 3,336 - € 4,498 (per semester)

Tuition Fees

6
4
2
3
4
6

3 English Degree Programs for Marketing Management in Germany

Advertising
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Manage the global marketing issues of top companiesStudy and live near to a German metropolisA top-ranked university of applied sciences
Advertising
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Advertising
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Application & Admission

Application Deadlines

Winter Semester 2024/2025

Summer Semester 2024

Winter Semester 2025/2026

Open Programs

Application Modes

Application Modes

0% national admission restriction (national NC)
23.5% local admission restriction (local NC)
41.2% no admission restriction
35.3% no information provided

Application Process

Application Process

88.2% directly at University
0% directly at University (incl. VPD from uni-assist)
17.6% via uni-assist

3 English Degree Programs for Marketing Management in Germany

Advertising
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Become an expert in the tourism sectorAmazing career options and close contact with the UN World Tourism OrganizationCooperate with companies in the tourism industry
Advertising
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Unique and Comprehensive ProgramSpecialize in Your PassionAdapting to the Evolving Communication Landscape
Advertising
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Language Requirements

IELTS Band

TOEFL Scores

Cambridge Levels

Minimum:

5.5 (3 programs )

Minimum:

72 (3 programs )

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

6.5 (3 programs )

Maximum:

92 (1 program )

Maximum:

B2 First (FCE) (7 programs )

IELTS Band

Minimum:

5.5 (3 programs )

Maximum:

6.5 (3 programs )

TOEFL Scores

Minimum:

72 (3 programs )

Maximum:

92 (1 program )

Cambridge Levels

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

B2 First (FCE) (7 programs )

3 English Degree Programs for Marketing Management in Germany

Advertising
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Advertising
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Sharpen your knowledge in marketing, branding, sales, and more!Study 100% online5 stars rating in QS Stars University Rating

Program Features

2-7 semesters

Duration
Online Courses
degree typesDegree Types

Master of Arts

Master of Business Administration

Bachelor of Arts

Master of Science

Beginning

Winter intake

47.1%

Summer intake

5.9%

Winter & Summer intake

23.5%

List of all German Universities offering English-taught Study Programs in Marketing Management

Sort by:

accadis Hochschule Bad Homburg - University of Applied Sciences

private (state-approved) University of Applied Sciences · No. of Students: 550

Program Fees: € 5,700

M.A. (Master of Arts)

CBS International Business School

private (state-approved) University of Applied Sciences · No. of Students: 1,800

Program Fees: € 5,310 - € 7,530

B.A. (Bachelor of Arts)

M.A. (Master of Arts)

Deggendorf Institute of Technology

public University of Applied Sciences · No. of Students: 8,500

Program Fees: € 0

M.A. (Master of Arts)

Eberswalde University for Sustainable Development

public University of Applied Sciences · No. of Students: 2,100

Program Fees: € 0

M.A. (Master of Arts)

Furtwangen University

public University of Applied Sciences · No. of Students: 6,600

Program Fees: € 0 - € 1,500

B.A. (Bachelor of Arts)

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