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Marketing Management: List of all study programs in Germany (2026/27)
Marketing Management: Programs
Marketing Management is a strategic field that focuses on the planning, execution, and analysis of marketing activities to meet organizational goals. This discipline encompasses market research, branding, product development, pricing strategies, and promotional campaigns. Students learn about consumer behavior, market segmentation, digital marketing, and effective communication techniques.
Show more...Marketing Management Study Programs: Overview
Intake
39%
Winter Semester
1%
Summer Semester
51%
Both Semesters
6%
Anytime
2%
Fall trimester
1%
Fall & Winter trimester
Language of Instruction
53%
English only
11%
English & German
1%
English & other language
33%
German only
3%
German (and some English)
Numerus Clausus
80%
without admission restriction
20%
with admission restriction
Tuition fees
Germans & EU Students 
Non-EU Students 
22%
tuition-free
78%
with tuition
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Most Popular Marketing Management Study Programs
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Choose degreeTop 10 Marketing Management Study Programs (by popularity)
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1
Nuertingen-Geislingen University
International Management - MBA
Master of Business Administration
Advertising
2
Rosenheim Technical University of Applied Sciences
International Management
Master of Arts
Advertising
7
Pforzheim University
Business Administration/International Business
Bachelor of Science
Advertising
8
Reutlingen University
+ 1
MBA International Management Full-Time
Master of Business Administration
Advertising
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Best-ranked German Universities in Marketing Management
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