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Study Digital Marketing in Germany: 12 Universities with 17 English Degree Programs

All important info for international students in Germany (2024/2025)

Updated: 02-21-2024 | Reading Time: 4 minutes

Digital Marketing is a contemporary field focusing on promoting products or services using digital channels to reach consumers. This dynamic discipline combines marketing principles with technology, covering topics like social media marketing, search engine optimization (SEO), content marketing, and email campaigns. Students learn about digital consumer behavior, online advertising strategies, data analytics, and digital branding. The curriculum emphasizes the use of digital tools and platforms to create effective marketing campaigns. Skills developed include strategic planning, digital content creation, data analysis, and understanding of digital advertising trends. Career paths for Digital Marketing graduates include roles in social media management, digital content strategy, SEO/SEM specialist, and digital marketing analytics, where they drive brand engagement and sales in the rapidly evolving digital landscape.

Overview

masters
17

Study Programs in English

universities
12

Universities

ranking
0

Universities in International Rankings

Tuition Fees

Minimum:

€ 0 (3 programs for EU citizens, 2 programs for Non-EU citizens)

Maximum:

€ 16,680 per semester (1 program for EU citizens/Non-EU)

Application Deadlines

Winter Semester

between April 15 and August 15

Summer Semester

between August 15 and August 15

View all 17 courses still open for next intake

Tuition Fees

3
0
2
4
5
8

3 English Degree Programs for Digital Marketing in Germany

Advertising
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Advertising
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Advertising
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Application & Admission

Application Deadlines

Winter Semester 2024/2025

Summer Semester 2024

Winter Semester 2025/2026

Open Programs

Application Modes

Application Modes

0% national admission restriction (national NC)
11.8% local admission restriction (local NC)
35.3% no admission restriction
52.9% no information provided

Application Process

Application Process

88.2% directly at University
11.8% directly at University (incl. VPD from uni-assist)
0% via uni-assist

3 English Degree Programs for Digital Marketing in Germany

Advertising
program image
Become an expert in the digital worldCologne: A great location to boost your studiesHighly practical: Internship + business simulation

Language Requirements

IELTS Band

TOEFL Scores

Cambridge Levels

Minimum:

5.5 (2 programs )

Minimum:

72 (1 program )

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

6.5 (4 programs )

Maximum:

92 (1 program )

Maximum:

C2 Proficiency (CPE) (4 programs )

IELTS Band

Minimum:

5.5 (2 programs )

Maximum:

6.5 (4 programs )

TOEFL Scores

Minimum:

72 (1 program )

Maximum:

92 (1 program )

Cambridge Levels

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

C2 Proficiency (CPE) (4 programs )

3 English Degree Programs for Digital Marketing in Germany

Program Features

3-7 semesters

Duration
Online Courses
degree typesDegree Types

Master of Arts

Master of Business Administration

Master of Science

Bachelor of Arts

Bachelor of Science

Beginning

Winter intake

35.3%

Summer intake

0%

Winter & Summer intake

47.1%

List of all German Universities offering English-taught Study Programs in Digital Marketing

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CBS International Business School

private (state-approved) University of Applied Sciences · No. of Students: 1,800

Program Fees: € 5,730 - € 7,920

M.A. (Master of Arts)

Furtwangen University

public University of Applied Sciences · No. of Students: 6,600

Program Fees: € 0 - € 1,500

B.A. (Bachelor of Arts)

HMKW Hochschule für Medien, Kommunikation und Wirtschaft

private (state-approved) University of Applied Sciences · No. of Students: 2,100

Program Fees: € 5,100 - € 16,680

M.A. (Master of Arts)

International School of Management (ISM)

private (state-approved) University of Applied Sciences · No. of Students: 3,400

Program Fees: € 1,680 - € 5,700

M.A. (Master of Arts)

Pforzheim University

public University of Applied Sciences · No. of Students: 5,800

Program Fees: € 0 - € 1,500

M.Sc. (Master of Science)

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