Strategic Marketing study programs

Study Strategic Marketing in Germany (2026/27)

Overview Deadlines

Strategic Marketing is a forward-thinking field that focuses on developing long-term marketing plans and strategies to achieve business goals. This discipline combines market analysis, brand management, and planning to create effective and sustainable marketing campaigns. Students learn about consumer behavior, competitive analysis, market segmentation, and the integration of digital technologies in marketing.

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18 courses available

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Fees & Costs

German Students
Other EU Students
Non-EU Students
German Students
Degree
Tuition Fee
Bachelor
0 - 8,150 euros (per semester)
Master
6,480 - 6,500 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.

Deadlines

Below are the most frequent application deadlines for Strategic Marketing study programs in Germany.
German Students
Other EU Students
Non-EU Students
Non-EU Students
Winter Semester
Summer Semester
Admission-restricted courses Admission-free courses
MasterNo coursesNo information
Bachelor31 May01 August
Master
Admission-restricted courses
No courses
Admission-free courses
No information
Bachelor
Admission-restricted courses
31 May
Admission-free courses
01 August
Specific courses may have different application deadlines. Please always double-check the information individually.
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Numerus Clausus (Admission Restriction)

For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
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All Strategic Marketing Study Programs in Germany

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What to study?
Strategic Marketing
Suggestions
+ Marketing+ Marketing Management+ Digital Marketing+ Business Strategy+ Marketing & Brand Management
Where to study?
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