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Study Strategic Marketing in Germany: 4 Universities with 4 English Degree Programs

All important info for international students in Germany (2024/2025)

Updated: 02-21-2024 | Reading Time: 4 minutes

Strategic Marketing is a forward-thinking field that focuses on developing long-term marketing plans and strategies to achieve business goals. This discipline combines market analysis, brand management, and planning to create effective and sustainable marketing campaigns. Students learn about consumer behavior, competitive analysis, market segmentation, and the integration of digital technologies in marketing. The curriculum emphasizes the use of data and analytics to inform marketing decisions, and the development of strategic thinking to adapt to changing market conditions. Skills developed include critical analysis, strategic planning, and creative problem-solving. Career paths for Strategic Marketing graduates include roles in marketing strategy, brand development, business consulting, and digital marketing, where they help shape and guide the marketing efforts of organizations to drive growth and success.

Overview

masters
4

Study Programs in English

universities
4

Universities

ranking
0

Universities in International Rankings

Tuition Fees

Minimum:

€ 0 (1 program for EU citizens/Non-EU)

Maximum:

€ 6,500 per semester (1 program for EU citizens/Non-EU)

Application Deadlines

Winter Semester

between April 15 and October 01

Summer Semester

between October 01 and October 01

View all 4 courses still open for next intake

Top-ranked German Universities in Strategic Marketing

#191Humboldt Ranking
Hochschule Fresenius - University of Applied Sciences

private (state-approved) University of Applied Sciences

No. of Students: approx. 18,000 students

Program Fees: € 5,280 - € 5,700 (per semester)

Tuition Fees

1
0
1
0
0
3

3 English Degree Programs for Strategic Marketing in Germany

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Application & Admission

Application Deadlines

Winter Semester 2024/2025

Summer Semester 2024

Winter Semester 2025/2026

Open Programs

Application Modes

Application Modes

0% national admission restriction (national NC)
25% local admission restriction (local NC)
25% no admission restriction
50% no information provided

Application Process

Application Process

100% directly at University
0% directly at University (incl. VPD from uni-assist)
0% via uni-assist

1 English Degree Program for Strategic Marketing in Germany

Language Requirements

IELTS Band

TOEFL Scores

Cambridge Levels

Minimum:

6 (3 programs )

Minimum:

72 (1 program )

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

6 (3 programs )

Maximum:

80 (1 program )

Maximum:

B2 First (FCE) (1 program )

IELTS Band

Minimum:

6 (3 programs )

Maximum:

6 (3 programs )

TOEFL Scores

Minimum:

72 (1 program )

Maximum:

80 (1 program )

Cambridge Levels

Minimum:

B1 Preliminary (PET) (1 program )

Maximum:

B2 First (FCE) (1 program )

Program Features

3-7 semesters

Duration
Online Courses
degree typesDegree Types

Master of Arts

Master of Science

Bachelor of Arts

Beginning

Winter intake

50%

Summer intake

0%

Winter & Summer intake

50%

List of all German Universities offering English-taught Study Programs in Strategic Marketing

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Furtwangen University

public University of Applied Sciences · No. of Students: 6,600

Program Fees: € 0 - € 1,500

B.A. (Bachelor of Arts)

Hochschule Fresenius - University of Applied Sciences

private (state-approved) University of Applied Sciences · No. of Students: 18,000

Program Fees: € 5,280 - € 5,700

M.Sc. (Master of Science)

International School of Management (ISM)

private (state-approved) University of Applied Sciences · No. of Students: 3,400

Program Fees: € 5,700

M.A. (Master of Arts)

Macromedia University of Applied Sciences

private (state-approved) University of Applied Sciences · No. of Students: 4,800

Program Fees: € 6,500

M.A. (Master of Arts)