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Study Brand Management at Brand University of Applied Sciences (2026/27)
The Brand University of Applied Sciences (BU) in Hamburg is a private institution founded in 2010 that specializes exclusively in brand management, marketing, and communication. It has approximately 950 students enrolled in bachelor's and master's programs focused on brand management, brand design, and international brand communication. Its niche positioning as Germany's only university dedicated entirely to branding attracts students from over 25 countries to its small campus near the Elbe River in Hamburg, where classes of 15â20 students work on real client projects from companies such as Beiersdorf, Lufthansa, and Montblanc as part of the curriculum. As a private university, BU charges annual tuition fees ranging from âŹ7,800 to âŹ8,400, which is significantly higher than public institutions.
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Brand University: Brand Management-related subjects Quick Facts
Type University of Applied Sciences (private (state-approved))
Study programs 2
English-taught programs 2
Term model Semester
Type in your Subject, e.g., Economics 
Most Popular Brand Management Programs at Brand University of Applied Sciences
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Brand University of Applied Sciences Ranking in Brand Management
Brand University of Applied Sciences Ranking in Brand Management
Brand University of Applied Sciences & Most Popular Brand Management Universities in Germany
All German Universities More info about this ranking
4
Brand University of Applied Sciences
2 programs
Universities in Hamburg More info about this ranking
2
Brand University of Applied Sciences
2 programs
Fees & Costs
German Students 
Other EU Students 
Non-EU Students German StudentsDegree
Tuition Fee
Master
4,470 euros (per semester)
MBA
2,475 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs offered by the Brand University of Applied Sciences on its official website.
Deadlines
Below are the most frequent application deadlines for Brand University of Applied Sciences Brand Management programs.
German Students Other EU Students 
Non-EU Students Non-EU StudentsWinter Semester
Summer Semester
| Admission-restricted courses | Admission-free courses | |
|---|---|---|
| Master | No courses | No deadlines (apply anytime) |
| MBA | No courses | No deadlines (apply anytime) |
Master
Admission-restricted courses
No courses
Admission-free courses
No deadlines (apply anytime)
MBA
Admission-restricted courses
No courses
Admission-free courses
No deadlines (apply anytime)
Specific courses may have different application deadlines. Please always double-check the information individually. 
Numerus Clausus (Admission Restriction)
For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
