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Brand University of Applied Sciences (2026/27)
Brand University
Founded in 2010, the Brand University of Applied Sciences (BU) in Hamburg is a private institution that specializes exclusively in brand management, marketing, and communication. Approximately 950 students are enrolled in its bachelor's and master's programs, which focus on brand management, brand design, and international brand communication. Its niche positioning as Germany's only university dedicated entirely to branding attracts students from over 25 countries to its small campus near the Elbe River. There, classes of 15–20 students work on real client projects from companies such as Beiersdorf, Lufthansa, and Montblanc as part of the curriculum.
Show more...Quick Facts
Type 
of international students 
No. of students (2026) 
Term model
Type University of Applied Sciences (private (state-approved))
of international students 23%
No. of students (2026) 356
Term model Semester
Contact Info
Lilienstraße 5-9
20095 Hamburg
Phone: +49 (0)40 380 893 560 
Email: [email protected] 
Website: brand-university.de 
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Brand University of Applied Sciences
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Brand University of Applied Sciences
5 programsFees & Costs
German Students 
Other EU Students Non-EU Students German StudentsDegree
Tuition Fee
Bachelor
2,970 - 11,900 euros (per semester)
Master
4,470 euros (per semester)
MBA
9,900 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs offered by the Brand University of Applied Sciences on its official website.
Application Deadlines
Below are the most frequent application deadlines for Brand University of Applied Sciences study programs.
German Students Other EU Students Non-EU Students Non-EU StudentsWinter Semester
Summer Semester
Specific courses may have different application deadlines. Please always double-check the information individually. 
Numerus Clausus (Admission Restriction)
For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
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