Inspired by their fascination for big brands, a group of friends decided to found a university for branding in 2010.

They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from all over the world. It was from this thinking which the university was born.

Brand University is a private, state-recognized university of applied sciences. Situated in Hamburg, Germany, it overlooks the busy harbor and beautiful river Elbe. The metropolis is itself a city of brands with a lively agency scene and media industry.

It is the first university to focus on brands – the central strategic success-factor in national and international businesses – offering internationally accredited Bachelor’s and Master’s degree programs.

They place great emphasis on a culture of creativity, curiosity, and open-mindedness. Brand University is a place of learning which combines scientific research and close collaboration with partners from the industry. The professors and lecturers are successful strategists, consultants, founders, and managers. They accompany students on their way into the job by bringing practice into their lessons.

The teaching is application-oriented and interdisciplinary, providing for a creative atmosphere – and preparing students with intercultural brand competence for the continuously changing world.

Visit the University's website here.