Brand University of Applied Sciences: Application Deadlines (2026/27)

The Brand University of Applied Sciences (BU) in Hamburg is a private institution founded in 2010 that specializes exclusively in brand management, marketing, and communication. It has approximately 950 students enrolled in bachelor's and master's programs focused on brand management, brand design, and international brand communication. Its niche positioning as Germany's only university dedicated entirely to branding attracts students from over 25 countries to its small campus near the Elbe River in Hamburg, where classes of 15–20 students work on real client projects from companies such as Beiersdorf, Lufthansa, and Montblanc as part of the curriculum. As a private university, BU charges annual tuition fees ranging from €7,800 to €8,400, which is significantly higher than public institutions.