Communications or Corporate Communications refers to how businesses and organizations communicate with internal and external various audiences, including customers and potential customers, employees, key stakeholders, the media and general public, government agencies, and other third-party regulators. Depending on the audience, corporate communications can take on different forms. In general, communication strategy will typically consist of the written word (internal and external reports, advertisements, website copy, promotional materials, email, memos, press releases), spoken word (meetings, press conferences, interviews, video), and non-spoken communication (photographs, illustrations, infographics, general branding).