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Study Strategic Marketing in Munich (2026/27)
Strategic Marketing is a forward-thinking field that focuses on developing long-term marketing plans and strategies to achieve business goals. This discipline combines market analysis, brand management, and planning to create effective and sustainable marketing campaigns. Students learn about consumer behavior, competitive analysis, market segmentation, and the integration of digital technologies in marketing. The curriculum emphasizes the use of data and analytics to inform marketing decisions, and the development of strategic thinking to adapt to changing market conditions.
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Study programs 2
English-taught programs 2
Universities 2
Intakes Winter & Summer
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Most Popular Strategic Marketing Universities in Munich
Top 2 Strategic Marketing Universities (by popularity)
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Most Popular Strategic Marketing Study Programs in Munich
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Fees & Costs
German Students 
Other EU Students 
Non-EU Students German StudentsDegree
Tuition Fee
Master
6,480 - 6,500 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.
Deadlines
Below are the most frequent application deadlines for Strategic Marketing programs in Munich.
German Students Other EU Students 
Non-EU Students Non-EU StudentsWinter Semester
Summer Semester
| Admission-restricted courses | Admission-free courses | |
|---|---|---|
| Master | No courses | 15 July |
Master
Admission-restricted courses
No courses
Admission-free courses
15 July
Specific courses may have different application deadlines. Please always double-check the information individually. 
Numerus Clausus (Admission Restriction)
For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
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