Study Advertising Psychology in Germany (2026/27)

Advertising Psychology in Germany

Studying Advertising Psychology in Germany offers students the chance to understand how emotions, cognition, and social influences shape consumer responses to advertising in one of Europe’s largest and most innovative marketing markets. German universities combine psychology, communication science, and marketing theory with practical, research-based training, giving students the skills to design persuasive messages, analyze consumer behavior, and evaluate advertising effectiveness. With strong industry connections, modern research facilities, and an active creative sector, students gain real-world insights into branding, digital advertising, and media impact.

Related subjects

Application Deadlines

Numerus Clausus

NC-Free

Fees & Costs

German Students

Degree

Tuition Fee

Bachelor

395 - 3,570 euros (per semester)

Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.

Deadlines

Below are the most frequent application deadlines for Advertising Psychology study programs in Germany.

Non-EU Students

Winter Semester

Summer Semester

	Admission-restricted courses	Admission-free courses
Bachelor	No courses	No deadlines (apply anytime)

Bachelor

Admission-restricted courses

No courses

Admission-free courses

No deadlines (apply anytime)

See all deadlines

Specific courses may have different application deadlines. Please always double-check the information individually.

Numerus Clausus (Admission Restriction)

For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).