The Hochschule für angewandtes Management (HAM), also known as the University of Applied Management, is a private university of applied sciences founded in 2004. With approximately 2,800 students, HAM offers a unique semi-virtual study concept that combines online learning with in-person attendance phases, providing students with flexibility and a blend of theoretical knowledge and practical skills. Located in Ismaning, Bavaria, HAM has additional campuses in Neumarkt, Berlin, Treuchtlingen, Unna, and Accra, creating a diverse and dynamic learning environment. The university's main campus in Ismaning is situated in close proximity to Munich, offering students access to a vibrant urban setting with numerous cultural and recreational opportunities.

HAM offers a wide range of academic programs, focusing on applied sciences and management-related fields. The university provides Bachelor's and Master's degrees in Business Administration, Business Psychology, Sports Management, and Commercial Law, along with industry-specific programs such as Entrepreneurship, Event Management, Fitness Management, Football Management, and Music & Culture Management. These specialised programs reflect HAM's commitment to preparing students for successful careers in various sectors.

The university places a strong emphasis on practical learning, incorporating exercises and case studies into its curriculum to ensure students gain hands-on experience. HAM collaborates closely with enterprises and associations, integrating the latest business and market trends into its programs. This approach enables students to develop the skills and knowledge necessary to excel in their chosen fields.

What sets HAM apart is its semi-virtual study concept, which allows students to engage in multimedia-based learning during virtual phases while attending in-person sessions for lectures, courses, and examinations. This innovative approach provides students with the flexibility to balance their studies with work or other commitments, making higher education more accessible and adaptable to individual needs.