Sports Business study programs

Sports Business: List of all study programs in Germany (2026/27)

Studying Sports Business as an international student prepares you to work in the dynamic global sports industry, combining business management with the unique economics of sports and entertainment. The program covers sports marketing, sponsorship, event management, media rights, finance, and athlete management, supported by real-world case studies and collaborations with clubs, associations, and agencies. Germany and other major sports markets offer excellent academic programs with strong industry connections and access to international sporting events.

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Studying Sports Business as an international student prepares you to work in the dynamic global sports industry, combining business management with the unique economics of sports and entertainment. The program covers sports marketing, sponsorship, event management, media rights, finance, and athlete management, supported by real-world case studies and collaborations with clubs, associations, and agencies. Germany and other major sports markets offer excellent academic programs with strong industry connections and access to international sporting events. Graduates gain specialized business expertise for careers in sports marketing, club management, event operations, sponsorship management, and sports consulting worldwide.

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Sports Business Study Programs: Overview

Intake

41%
Winter Semester
5%
Summer Semester
38%
Both Semesters
11%
Anytime
3%
Fall & Winter trimester
3%
All trimesters

Language of Instruction

21%
English only
8%
English & German
67%
German only
5%
German (and some English)

Numerus Clausus

77%
without admission restriction
21%
with admission restriction
2%
no information provided

Tuition fees

GermanyEU Germans & EU Students
World Non-EU Students
18%
tuition-free
82%
with tuition

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39 courses available

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Sports Business: All Study Programs

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