Brand University of Applied Sciences: Admission Restriction - Numerus Clausus/NC (2026 /27)

Brand University

The Brand University of Applied Sciences (BU) in Hamburg is a private institution founded in 2010 that specializes exclusively in brand management, marketing, and communication. It has approximately 950 students enrolled in bachelor's and master's programs focused on brand management, brand design, and international brand communication. Its niche positioning as Germany's only university dedicated entirely to branding attracts students from over 25 countries to its small campus near the Elbe River in Hamburg, where classes of 15–20 students work on real client projects from companies such as Beiersdorf, Lufthansa, and Montblanc as part of the curriculum. As a private university, BU charges annual tuition fees ranging from €7,800 to €8,400, which is significantly higher than public institutions.

Type

University of Applied Sciences (private (state-approved))

of international students

23%

No. of students (2025)

930

Term model

Semester

Most Selective Study Programs at Brand University of Applied Sciences

For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).