The university and its campus
Their campus offers short distances between students and lecturers and thrives on its personal atmosphere. They aim at a strong feeling of belonging and are proud of their motivated staff. The students are always at the core of their activities. Their campus is lively and there is always time for public discussion and academic discourse.

Societal responsibility and sustainability
The university takes on responsibility for sustainable development within our society. They want their students to be able to meet future challenges in accordance with the principles of sustainability. Their research is oriented towards helping to solve global problems in technology, economy and society. As an institution, they would like to support sustainable development particularly in their
own region.

The university offers regional incentives
They actively support the technological, economic and social development of the northwestern region. Their work offers incentives for education in East Frisia and helps build up and maintain scientific networks. At the same time they represent their region nationally and internationally in the realms of education and research. The university and its surroundings work closely together for the best possible results.

Interdisciplinary and international setup
They aim at expanding interdisciplinary and international cooperation in lecturing and research activities. They want to set the stage for an international atmosphere and a wealth of cultural activities on campus.

The students
In lecturing, their main goal is to take care of their students intensively and individually. They want to give them the qualifications to graduate successfully and enable them to take on responsible positions in businesses and organizations. They support them in developing their personality during the time they are at the university.

The staff
Their staff is their team. They want to offer them job security and a place in which they can work along the guidelines of their overall concept with the highest degree of qualification and motivation
possible. They try to create an atmosphere of professional freedom that caters to their individual needs.