After an intense round of discussion in the university committees in 2012, involving all the various status groups, the original mission statement of the university, coined at its founding in 2007, was subjected to a rework. The new version was then adopted by the Academic Senate, with confirmation from the curatorium.

The bbw University of Applied Sciences is supported by the Business Associations (UVB) in Berlin and Brandenburg and is the university of business for business. This fundamental idea is expressed in the formulation of our mission statement.

The bbw University of Applied Sciences is the biggest private state-approved university in Berlin and Brandenburg, with both its headquarters and its roots in the region. Particularly important for the strategic orientation of the university and the design of our degree courses are the efforts of the university to offer all young people who are willing and able to do a degree the chance of gaining an academic qualification, thus fulfilling the demands of business for academically trained specialist and managerial staff - regionally, nationally and internationally.

In its course program, the bbw University of Applied Sciences brings together scientific teaching, applied research and a close relationship to actual practice. Through its close links with business, an especially strong connection between academic requirements and practical focus is both aimed at and made possible. This relates to both the structure of the degree courses and the design in terms of content and methods used for the courses and teaching, and also to our practice-based research.

The bbw University of Applied Sciences promotes the personal mobility of students, lecturers and the administrative personnel in order to strengthen the quality of the degree programmes through the academic as well as cultural internationalisation of the university education offered.

The key points of the mission statement of the bbw University of Applied Sciences are in line with the current list of demands of European and German educational policy.

Its most important elements are:
- Full-time, dual and part-time degree courses for young people in training, people in employment and school leavers with 'Abitur' level qualifications, from Germany and from abroad
- Options for admission for those in employment, with or without 'Abitur'
- Sustainable quality development of the teaching provision and of the degree courses
- Intensive and one-to-one guidance and support
- Internationalisation
- Industry and vocational related aspects to the degree courses through close collaboration with associations, companies and key figures from the world of business.
- Practice-based and interdisciplinary teaching, research and development
- Use of the latest and of diverse teaching methods - such as project and case studies, E-learning and group work
- Support of the students during periods of vocational practice and with career entry into their chosen professions