Business Analytics is a rapidly evolving field that combines data analysis, information technology, and business management to drive decision-making and performance. This discipline focuses on interpreting big data, identifying trends, and developing strategies based on data-driven insights. Students learn about statistical analysis, predictive modeling, data visualization, and the use of analytics tools like SQL and Tableau. The curriculum covers how to effectively analyze business operations, customer behavior, and market trends. Skills developed include analytical reasoning, problem-solving, and data interpretation. Career paths for Business Analytics graduates include roles in data analytics, market research, operational analysis, and strategic planning in various sectors, where they utilize data to optimize business processes and strategies.