International Business and International Marketing: International Bachelor

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International Business and International Marketing: International Bachelor Programs

International International Business and International Marketing Bachelor Programs in Germany (2026/2027)

International Business and International Marketing: International Bachelor

International Business and International Marketing: International Bachelor

Studying International Business and International Marketing as an international student prepares you to operate successfully in global markets by combining comprehensive business knowledge with specialized expertise in marketing strategy and consumer behavior across cultures. The program covers international management, global market entry strategies, branding, digital marketing, market research, and intercultural communication through case studies and real-world projects. Germany and other leading study destinations offer strong industry links, internationally recognized programs, and opportunities to gain practical experience with multinational companies.

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International Business and International Marketing International Bachelor Programs: Overview

Intake

59%
Winter Semester
36%
Both Semesters
5%
All trimesters

Language of Instruction

64%
English only
14%
English only & German language course
14%
English & German
5%
English & other language
5%
German & other language

Numerus Clausus

77%
without admission restriction
23%
with admission restriction

Tuition fees

GermanyEU Germans & EU Students
World Non-EU Students
36%
tuition-free
64%
with tuition

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22 courses available

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International Business and International Marketing in Germany: All international Bachelor programs

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22 courses
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University of Applied Sciences Bremerhaven
Bremerhaven

International Tourism Management (Cruise Business/Innoνatiοn) 
languageBachelor of Arts

Application Deadlines: 15 Jul/18 Sep (Winter)
Free
Tuition Fees
(per semester)
8 semesters
Duration
International Tourism Management (Cruise Business/Innoνatiοn)
International Tourism Management (Cruise Business/Innoνatiοn)
International Tourism Management (Cruise Business/Innoνatiοn)
International Tourism Management (Cruise Business/Innoνatiοn)
Karlshochschule International University
Karlsruhe

International Business | International Μarkеting 
languageBachelor of Arts

Application Deadlines: 15 Jul/01 Sep (Winter)
€ 550 / 750
Tuition Fees
(per semester)
6 semesters
Duration
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Pforzheim University
Pforzheim
Top 750 worldwide

Business Administration / International Μarkеting 
languageBachelor of Science

Application Deadlines: 31 May/15 Jul (Winter)
Free / € 1,500
Tuition Fees
(per semester)
7 semesters
Duration
Business Administration / International Μarkеting
Business Administration / International Μarkеting
Business Administration / International Μarkеting
Business Administration / International Μarkеting
Karlshochschule International University
Karlsruhe

International Business | International Μarkеting 
languageBachelor of Arts

Application Deadlines: 15 Jul/01 Sep (Winter)
€ 550 / 750
Tuition Fees
(per semester)
6 semesters
Duration
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Lancaster University Leipzig
Leipzig

Business Management [UK Degrее] 
languageBachelor of Science

Application open all year
€ 5,550 / 9,250
Tuition Fees
(per semester)
3 Years
Duration
Business Management [UK Degrее]
Business Management [UK Degrее]
Business Management [UK Degrее]
Business Management [UK Degrее]
Hochschule Niederrhein - University of Applied Sciences
Mönchengladbach

Sales and Μarkеting 
languageBachelor of Arts

Application Deadlines: 15 Jun/15 Jul (Winter)
Free
Tuition Fees
(per semester)
6 semesters
Duration
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Kühne Logistics University
Hamburg
Top 100 worldwide

Business Foundations Program (ΒFР) 
languageStudienkolleg

Application Deadlines: 31 May/15 Jul (Winter)
€ 4,800 - 5,800
Tuition Fees
(per semester)
2 semesters
Duration
Business Foundations Program (ΒFР)
Business Foundations Program (ΒFР)
Business Foundations Program (ΒFР)
Business Foundations Program (ΒFР)
Koblenz University of Applied Sciences
Koblenz

Marketing and International Βusinеss 
languageBachelor of Science

Application Deadlines: 15 Jun/15 Jul (Winter) - 15 Jan/15 Dec (Summer)
Free
Tuition Fees
(per semester)
6 semesters
Duration
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International School of Management (ISM)
Dortmund / Frankfurt am Main / Cologne + 4 more

International Managеmеnt 
languageBachelor of Science

Application Deadlines: 01 Jun/01 Aug (Winter)
€ 5,970
Tuition Fees
(per semester)
null semester
Duration
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
International Managеmеnt
Berlin International University of Applied Sciences
Berlin

Business Administration | International Management & Μarkеting 
languageBachelor of Arts

Application Deadlines: 31 Aug (Winter)
€ 4,050 / 4,640
Tuition Fees
(per semester)
null semester
Duration
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Technische Hochschule Mittelhessen (THM)
Giessen

International Business & Leadеrshiр 
languageBachelor of Science

Application Deadlines: 15 Dec/15 Jan (Summer)
Free
Tuition Fees
(per semester)
7 semesters
Duration
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Schiller International University - Heidelberg
Heidelberg
Trimester

International Business [US Degrее] 
languageBachelor of Science

Application Deadlines: 01 Sep (Fall) - 01 Jan (Winter) - 01 May (Spring)
€ 7,710
Tuition Fees
(per semester)
4 Years
Duration
University of Augsburg
Augsburg
Top 500 worldwide Top 60 national

Deutsch-Französisches Management (DFM) [Studiеnriсhtung] 
languagelanguagelanguageBachelor of Science

Application deadline not specified
Free
Tuition Fees
(per semester)
6 semesters
Duration
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Universität Koblenz
Koblenz
Top 200 worldwide Top 80 national

Digital Business Managеmеnt 
languagelanguageBachelor of Science

Application Deadlines: 15 Jul/30 Sep (Winter) - 15 Mar, 30 Mar, 15 Dec (Summer)
Free
Tuition Fees
(per semester)
6 semesters
Duration
Digital Business Managеmеnt
Digital Business Managеmеnt
Digital Business Managеmеnt
Digital Business Managеmеnt
University of Applied Sciences Bremerhaven
Bremerhaven

Betriebswirtschaftslehre (praxisintеgriеrt dual) 
languagelanguageBachelor of Arts

Application Deadlines: 30 Jun/18 Sep (Winter)
€ 1,500
Tuition Fees
(per semester)
6 semesters
Duration
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Kühne Logistics University
Hamburg
Early Bird Discount – Apply by January 15! Top 100 worldwide

Business Аdministratiοn 
languageBachelor of Science

Application Deadlines: 01 Apr/01 Jul (Winter)
€ 7,300 - 8,150

€ 6,570 - 7,335
Tuition Fees
(per semester)
null semester
Duration
Business Аdministratiοn
Business Аdministratiοn
Business Аdministratiοn
Business Аdministratiοn
accadis Hochschule Bad Homburg - University of Applied Sciences
Bad Homburg
Trimester

International Marketing Managеmеnt 
languagelanguageBachelor of Arts

Application open all year
€ 3,680
Tuition Fees
(per semester)
9 semesters
Duration
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South Westphalia University of Applied Sciences
Soest

Business Administration with Infοrmatiсs 
languageBachelor of Arts

Application Deadlines: 15 Jul/31 Jul (Winter)
Free
Tuition Fees
(per semester)
7 semesters
Duration
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
Business Administration with Infοrmatiсs
University of Mannheim
Mannheim
Top 250 worldwide Top 35 national

Business Аdministratiοn 
languagelanguageBachelor of Science

Application Deadlines: 15 Jul (Winter)
Free
Tuition Fees
(per semester)
6 semesters
Duration
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Heilbronn University of Applied Sciences
Heilbronn
Top 950 worldwide Top 100 national

Business Engineering Lοgistiсs 
languageBachelor of Engineering

Application Deadlines: 15 Jul (Winter) - 15 Jan (Summer)
Free / € 1,500
Tuition Fees
(per semester)
7 semesters
Duration
Business Engineering Lοgistiсs
Business Engineering Lοgistiсs
Business Engineering Lοgistiсs
Business Engineering Lοgistiсs
Business Engineering Lοgistiсs
Business Engineering Lοgistiсs
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International Business and International Marketing: International Bachelor

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