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Study International Business and International Marketing in Germany (2026/27)
International Business and International Marketing in Germany
Studying International Business and International Marketing as an international student prepares you to operate successfully in global markets by combining comprehensive business knowledge with specialized expertise in marketing strategy and consumer behavior across cultures. The program covers international management, global market entry strategies, branding, digital marketing, market research, and intercultural communication through case studies and real-world projects. Germany and other leading study destinations offer strong industry links, internationally recognized programs, and opportunities to gain practical experience with multinational companies.
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Most Popular Universities for International Business and International Marketing
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Most Popular International Business and International Marketing Study Programs
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Fees & Costs
German Students 
Other EU Students 
Non-EU Students German StudentsDegree
Tuition Fee
Bachelor
0 - 11,900 euros (per semester)
Master
0 - 10,250 euros (per semester)
MBA
0 - 11,400 euros (per semester)
Disclaimer: You should use this text as a general guide, but it cannot serve as a guarantee. Keep in mind that there is no universal tuition fee that applies to all study programs and all student groups. Hence, we urge you to always individually double-check the specific fees of the specific study programs on their official websites.
Deadlines
Below are the most frequent application deadlines for International Business and International Marketing study programs in Germany.
German Students Other EU Students 
Non-EU Students Non-EU StudentsWinter Semester
Summer Semester
Specific courses may have different application deadlines. Please always double-check the information individually. 
Numerus Clausus (Admission Restriction)
For degree courses with a numerus clausus, part of the study places are allocated according to the grade point average (GPA) of the previous degree. Selection is generally based on how many applicants apply for a place. The higher the grade, the more difficult it is to get onto the course. The German grading system ranges from 1.0 (very good) to 6.0 (unsatisfactory).
Which degree?Choose degree German Students Other EU Students Non-EU Students Non-EU StudentsWinter Semester 2024/2025
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