Advertising study programs

Advertising: List of all study programs in Germany (2026/27)

Advertising programs in Germany offer international students the creative and strategic expertise needed to design impactful campaigns in one of Europe’s most dynamic marketing environments. These programs, which are taught in English, are offered by universities and specialized institutions. They combine theory and practice across campaign development, digital marketing, media planning, consumer psychology, and creative storytelling.

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Advertising Study Programs: Overview

Intake

14%
Winter Semester
86%
Both Semesters

Language of Instruction

29%
English only
71%
German only

Numerus Clausus

86%
without admission restriction
14%
with admission restriction

Tuition fees

GermanyEU Germans & EU Students
World Non-EU Students
14%
tuition-free
86%
with tuition

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Advertising: All Study Programs

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Numerus Clausus
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Advertising
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+ Marketing+ Digital Marketing+ Marketing Management+ Media Communication+ Strategic Marketing
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